
The Honda team won first place in the special stage run of Transport Show Auto Rally held at the Batangas Racing Circuit (BRC).
Honda Cars Philippines, Inc. (HCPI) recently joined MP Turbo’s Transport Show Auto Rally which was an ‘on-time, all-the-time’ type of motorsports activity that involved effective management of time, speed and distance.
Representing the Honda team was the Isada family led by Vip and was joined by his brother Edong and son Ivan. On board the 2.0 liter Honda CR-V Modulo Sports Edition, the Isada family finished the special stage with the closest time to that of the given two minutes and 45 seconds.

The Isadas share the same passion in motorsports. Despite their vast experience in motorsports, the Trans Sport Auto Rally was actually the first rally that the three had joined as a team. Edong and Ivan were novices in an on-time, all-the-time rally format and were more accustomed to speed rallies. Inherently bearing that challenging spirit, the three geared up and took the competition as an opportunity to learn and have fun with the family.
Father and son, Vip and Ivan, particularly enjoyed the special stage at BRC. “We had a little contest as to who would register faster time at the BRC and I’m glad I won!” said Ivan. Having a 10-time national rally champion for a father does not put too much pressure on Ivan anymore. He just enjoys the healthy competition with his dad. “This experience was actually an advance father’s day treat as we got to spend time doing what we both love, apart from volleyball,” he added.
“For an on-time, all-the-time type of rally, ordinary cars with no special set-up can be used,” said Vip. “The drive down Talisay, Batangas revealed how fun-to-drive, agile and easy to maneuver the CR-V is. The CR-V handled the sharp curves pretty well. Apart from handling, the CR-V Modulo Sports provided a comfortable, sedan-like ride that’s perfect for city driving and even out of town trips. Getting in and out of the CR-V was also effortless with its practical height. In terms of legroom and cargo area, the CR-V offered quite ample cabin space,” he added.
Over-all, the Isada family of the Honda team lived up to what they do best and that was to have fun while making wonderful memories.
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Honda Motor Co., Ltd. recently announced a voluntary safety recall of some Honda Fit (Jazz in the Philippines) and City models to replace lost motion springs and retainers with countermeasure parts.
Consequently, Honda Cars Philippines, Inc. (HCPI) would like to inform its customers that a total of 5,468 units of combined 1.5 liter Honda Jazz and 1.5 liter Honda City, distributed from September 2008 to April 2010, are included in the safety measure.
Findings show that the high surface pressure between the lost motion spring retainers and rocker arm slippers results to increased retainer movement that might lead to spring breakage. The broken spring will then come into contact with other moving parts within the cylinder head and this will initially produce noise and in worst case, may cause engine to stall. No crashes or injuries have been reported related to this defect. With the total safety of Honda vehicle users as priority at all times, HCPI is taking this voluntary safety recall to replace lost motion springs and retainer parts of affected units. Jazz and City models with the following frame numbers are included in the voluntary recall:

Letters of notice will be sent to concerned Jazz and City owners starting February 21, 2011. To conduct the voluntary recall in an orderly manner, customers are requested to call their respective dealers or the Honda Hotline at 1-800-1000-Honda (46632) or (02) 857-7240 and visit our website, www.hondaphil.com, for inquiries and details of scheduling. Replacement of affected parts will be carried out in all 28 authorized dealers and 3 service centers nationwide, free of charge.
Owners of Jazz and City models not included in the list above have no reason to worry since the affected parts are of different specifications. Other Honda models such as the Civic, Accord, CR-V, Pilot, Odyssey and HR-V sold and distributed by Honda Cars Philippines, Inc. are likewise not affected.
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Honda Cars Pampanga (HCPG) was named 2010’s over-all “Honda Dealer of the Year”. Every year, Honda Cars Philippines, Inc. (HCPI) holds a Dealer Convention in honoring outstanding performances of its dealership network all over the country.
The “Dealer of the Year” award is HCPI’s highest recognition bestowed upon a dealership with the most exemplary performance in all aspects of dealership operations. The first provincial dealer to win the much coveted plum, Honda Cars Pampanga has manifested excellent undertaking in the field of sales, service, parts, customer relations management and finance operations. Following the top spot of Honda Cars Pampanga are Honda Cars Isabela and Honda Cars Nueva Ecija for second and third places, respectively.
Mr. Hiroshi Shimizu, HCPI President and General Manager said, “We challenge our dealerships to continuously offer new values in our products and improve our services in exchange for the trust and confidence our customers bestow upon us. We convene every year to give due recognition to those who have shown dedication in reaching for our goals and to serve as an inspiration for the years ahead.”
“We are very proud to be first-ever provincial dealer to be named the Dealer of the Year. 2010 was a very challenging year for us, but through the combined efforts of our Sales, Service, Parts and Customer Relations departments, we were able to achieve our goal to be the No.1 dealership in the country. Thank you to all our valued customers and suppliers for their support and trust in us. Be assured, that each associate of Honda Cars Pampanga, Inc. is dedicated to giving 100% for customer satisfaction.” said Engr. Eriberto Gomez, General Manager of Honda Cars Pampanga.
Established in 1998, Honda Cars Pampanga, Inc. has consistently garnered various awards through the years. It is located along McArthur Highway, San Agustin, City of San Fernando, Pampanga.
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Honda Cars Philippines, Inc. proudly introduces the CR-V Modulo Sports Plus that transcends one’s driving experience. A first Modulo edition in the country, the CR-V Modulo Sports Plus delivers bold and aggressive styling, blended with an air of refinement. It is carefully designed to keep up with diverse lifestyles and lets you cross over to life’s different adventures.
Fitted with a 2.0 liter i-VTEC engine and an automatic transmission, the CR-V Modulo Sports Plus variant boasts of front / rear lower garnish, fog lamps and sports pipe finisher to bring out a more muscular and tougher stance. It also comes with a base carrier that can tow loads of cargo for one’s dynamic lifestyle adventures. In enhancing the vehicle’s already polished interior, the CR-V Modulo Sports Plus edition presents steering wheel audio controls with metallic accents, sun visor vanity light, 6-disc audio system with 6-speakers, dual automatic air conditioning controls, outside temperature indicator, front seat rear under tray and double deck cargo tray.
Modulo, being an original Honda accessories brand retains the CR-V’s high quality performance. Honda designers cleverly put together their expertise in manufacturing cars and skills in styling to create distinct accessories that have perfect fit and finish. Modulo accessories make use of only premium materials and applies precision styling in its designs in order to enhance the over-all form and function of Honda vehicles.
On top of its sharper looks, the CR-V Modulo Sports Plus edition bears the same sedan-like ride comfort the CR-V has been known for. It also promises a more relaxed and serene trip with the additional seals and insulators that reduce noise, vibrations and harshness.
Over-all, the CR-V is a practically-sized SUV that lets city dwellers get around congested roads effortlessly and eliminates the inconvenience of hauling heavy, full-sized SUVs. Having a compact body, convenient ingress and egress, and improved suspension settings, the CR-V is a comfortable vehicle that is remarkably nimble, easy to maneuver and with quicker steering response. And despite its compact body, the CR-V prides itself with the biggest cabin and cargo room in its class.
Sold in 160 countries throughout North America, South America, Europe, Asia and China, the CR-V is a staple brand in the area of sedan-like comfort, superior performance, ample space and distinctive styling.
The CR-V Modulo Sports Plus retails for Php 1,390,000. For just an additional amount of Php 65,000, the CR-V Modulo Sports Plus comes as a real treat considering its array of packaged accessories. It is available in Brilliant White, Urban Titanium and Crystal Black colors. For more details, visit www.hondaphil.com or any of the 28 Honda dealerships nationwide and request for a test drive. Remember to try before you buy. BE SMART! TEST DRIVE!
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Gear up for Honda’s eco-adventure trip to Japan exclusive to Honda patrons and aficionados. In affirming its commitment to protect the environment on its 20th anniversary, Honda Cars Philippines, Inc. (HCPI) is raffling off fun and exciting eco-adventure trips that foster stronger affinity with nature. HCPI’s Honda Heritage Raffle Promo offers an opportunity to visit Twin Ring Motegi in Japan as grand prize. Developed under the theme of “Fusion of People, Nature and Mobility,” Twin Ring Motegi is Honda’s very own multi-purpose facility set on hills and surrounded by forests. Housing race tracks that host some of the world’s top races like Indy Car Series and MotoGP, Twin Ring Motegi offers its visitors the chance to participate in motor sports along with safe-driving education.
Apart from race courses, Twin Ring Motegi is also the home of the Honda Collection Hall that features approximately 350 restored automobiles, motorcycles, power products and racing machines which Honda has developed since its establishment. Other exciting facilities include Hello Woods and Fan Fun Lab. At Hello Woods, visitors get to have fun while learning a great deal from the surrounding lush forest. Meanwhile, visitors of Fan Fun Lab get to experience first hand some of Honda’s environment and safety initiatives.
Trip to Japan will not be complete without visiting Honda’s headquarters in Tokyo. Here, lucky grand prize winners come face to face with ASIMO, the world’s most advanced humanoid robot. While in Tokyo, winners will also get to behold Japan’s center for fashion, gadgets and entertainment.
Aside from Japan, Honda Heritage promo also offers eco trips to Donsol, Sorsogon and loads of free fuel cards. Promo aims to give gratitude to its patrons by sharing Honda’s fervent passion, challenging spirit and rich heritage of creating innovative and environment-friendly mobility devices. Honda Heritage Raffle Promo runs from October 15-December 15, 2010.
For more information on how to join Honda’s Heritage Raffle Promo and to know more about its clean, green driving machines, visit any of its 28 dealership nationwide or check-out HCPI facebook, www.hondaphil.com, posters and fliers.
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Honda Cars Philippines Inc. (HCPI) has formed Blue Skies Alliance in marking its 20 years of local operations. In celebration of its 20th anniversary, Honda upholds its longtime pledge way back in 1966 to leave blue skies for our children as initiated by Honda’s founder, Soichiro Honda. As a testament to its commitment to preserve the environment, HCPI partnered with both private and government sectors to embark on an environment forum that covered various approaches in attaining sustainable mobility.
The forum held last week aimed to provide awareness on the country’s environmental state as well as the government’s and various non-government organization’s efficiency programs to encourage wider participation from both private and public sectors. With an escalating volume of motor vehicles on the road, collaborative measures from the different members of society are essential to realize sustainable mobility.
Present at the forum was Honda Motor Co. Ltd.’s Environment and Safety Planning General Manager, Mr. Michio Shinohara who shared Honda’s environmentally sound technological advancements, global efforts and challenges. Apart from developing clean and fuel efficient engine technologies, Honda’s commitment to the environment is also reflected in its manufacturing and dealership operations. Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc. imparted details of its green operations in the local setting.
Presenting the inconvenient truth about the actual state of the Philippines’ natural environment was Haribon Foundation’s Chief Operating Officer Mr. Blas Tabaranza, Jr.
In addressing climate change, Assistant Secretary Mario Marasigan of the Department of Energy covered the country’s direction and efforts to achieve energy efficiency and conservation.
Meanwhile, the Clean Air Initiative for Asian Cities (CAI), the Philippine Business for the Environment (PBE) and the Partnership for Clean Air (PCA) were promoting the United Nations Environment Programme and the Partnership for Clean Fuels and Vehicles toolkit for clean fleet management. Ms. Glynda Bathan, Policy and Partnership Manager of CAI shared some insights on how to measure and reduce carbon footprints of fleet vehicles. PBE and CAI initially collaborated with Honda when these organizations joined its fuel efficiency driving competition program called the Honda Challenge Cup. The Honda Challenge Cup, established in 1996, promotes fuel economy under normal, day-to-day driving conditions.
Mr. Jose Noda, Senior Technical Consultant of Green Philippines Islands of Sustainability (GPIoS) was also at the forum to advocate environment-friendly operations that can translate into profit. GPIoS is an initiative funded by the European Union's SWITCH-Asia Programme to help improve green and sustainable industrial development in Metro Manila and in CALABARZON region.
Apart from environment preservation, Honda is also at the forefront of promoting safety as part of its social responsibility. Honda invited Assistant Secretary Dante M. Lantin of the Department of Transportation and Communication to discuss the status of road safety in the Philippines as well as the agency’s intended direction and programs. Complementing this subject was Honda Safety Driving Center’s (HSDC) exhibit at the forum. HSDC is a world-class driving facility that offers both automobile and motorcycle riding courses within a safe and controlled environment.
Honda also took this opportunity to launch its upcoming eco-alliance with government agencies and Haribon Foundation. “The Honda group of companies, consisting of Honda Cars Philippines, Inc., Honda Philippines, Inc., Honda Parts Manufacturing Corporation and Honda Trading Philippines, through the Honda Foundation, signs a Memorandum of Agreement to share with government fleet our technical expertise and facilities for fuel efficient and safe driving training. Also, we are signifying our full support to Haribon Foundation’s Road to 2020 project. Road to 2020 aims to restore one million hectares of Philippine rainforests using native tree species by year 2020 in order to recover biodiversity. The Honda Foundation has pledged to support 20 hectares.” said Mr. Hiroshi Shimizu, president and general manager of Honda Cars Philippines, Inc.
The forum’s panel of reactors was composed of Mr. Vicente Mills Jr., president of Philippine Automotive Federation, Inc., Governor Oliver Butalid of the Board of Investments, Ms. Grace Favila, NGO Adviser of Philippine Business for the Environment, Professor Benjamin Bagadion of the Asian Institute of Management and Dr. Jose Regin Regidor, director of U.P. National Center for Transportation Studies. Other sectors also present to show support were members of the largest student-run organization AIESEC, Honda Challenge Cup Fleet Partners and Honda’s dealership and supplier network.
“The welfare of the environment is everybody’s concern. The only way of achieving sustainable mobility is by working together as one. Through the Blue Skies Alliance, Honda hopes to give the environment due care and attention for the benefit of generations to come.
The forum was also made available for viewing at www.hondaphil.com through live web streaming for the benefit of almost 18,000 Honda Facebook fans supporting the ‘Blue Skies for our Children’ movement since we launched the campaign online less than three months ago.” said Mr. Voltaire Gonzales, Vehicle Sales and Corporate Communications head of HCPI.
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Honda Cars Philippines, Inc (HCPI) officially announces its full support and participation in the 2nd Philippine Automotive Manufacturing Summit on October 8, 2010 which will be held at Dusit Thani Hotel, Makati City.
Organized by the Philippine Automotive Competitiveness Council (PACCI), this year’s summit presents the impact of local parts and automotive manufacturing industry in the economy as well as the challenges and opportunities that face the industry.
“This is a great avenue to help intensify local manufacturing’s global competitiveness and secure sustainability amidst economic challenges. Considering the substantial number of direct and indirect employment generated by the automotive manufacturing industry, it is best to address its welfare with careful attention.” said Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc.
In line with the summit theme “Partners in Action: Strengthening the Automotive Parts Industry,” Honda will display its locally manufactured model, City, while highlighting its local parts components. Local parts include seat assembly, foot rest, mat trunk floor and splash guard. The City is Honda’s best selling model and accounts for 53% of its total sales. Meanwhile, Honda also assembles Civic in its Sta. Rosa plant. Honda supports continuous development and enhancement of local parts in keeping up with global quality standards.
Established in 2009, PACCI is composed of Motor Vehicle Parts Manufacturers Association of the Philippines and local automotive manufacturers, which collectively dominates the entire local automotive industry.
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Honda Cars Manila (HCMA) was recently hailed as the 2009 over-all “Dealer of the Year”. Every year, Honda Cars Philippines, Inc. (HCPI) holds Dealer Convention in honoring outstanding performances of its dealership network all over the country.
The “Dealer of the Year” award is HCPI’s highest recognition bestowed upon a dealership with the most exemplary performance in all aspects of dealership operations. Honda Cars Manila has manifested excellent undertaking in the field of sales, service, parts, customer relations management and finance operations.
Mr. Hiroshi Shimizu, HCPI President and General Manager said, “Ever committed in continuously bringing new values in our products and services, we hold an annual convention to recognize those who have shown dedication in reaching for our goals and to give continued inspiration for the year to come.”
“We are very proud to be the instrument in delivering world-class products and services in the market. Winning the highest recognition in over-all dealership operations further challenges us in providing better contribution in the year ahead.” said Mr. Jojo Aliganga, General Manager of Honda Cars Manila.
Honda Cars Manila is part of the Yuchengco Group of Companies under the House of Investments. It has been providing high quality products and services since 1997.
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The Honda team bagged first place in the special stage run of Auto Rally held at the Pocholo Ramirez Subic International Raceway.
Honda Cars Philippines, Inc. recently joined Sunshine Television’s Auto Rally Corporate Challenge, an ‘on-time, all- the-time’ motorsports activity that involves effective time management, driving and navigation skills to win the competition.
The Honda team composed of Turbo Time’s Mike Potenciano and Lindy Pellicer, C! Magazine’s Jason dela Cruz and JC Pulido, yugatech.com’s Abe Olandres and pinoytechblog.com’s Calvin Lo, Honda patrons Mark Rosca, Jeff de Leon, Nico Fernandez and Rodan Fernandez collectively finished the special stage closest to the given time of 1 minute and 20 seconds.
All novices in the auto rally discipline, members of the Honda team took the challenge to learn the techniques of the competition. “I was invited to join the 2010 Sampaguita TV Auto Rally Corporate Challenge. I said sure even though I had no idea how an auto rally works. It turned out to be one of the most mentally challenging but fun activity I have ever participated on.” said Calvin Lo. Understanding and developing the skills needed for this type of motorsports became more fun and easy under the kind guidance of 10-time National Rally Champion and Honda Cars Laguna General Manager Vip Isada.
Meanwhile, apart from the team award, the tandem award for the special stage was awarded to Honda patrons Mark Rosca and Jeff de Leon who rode the 2.0 liter CR-V. “We broke down the raceway into segments and set a target time per section. We particularly focused on the last stretch of special stage which was on a hairpin. We knew the CR-V pretty well and were very happy how agile it performed in the raceway. ” said Mark Rosca. Also, the tandem of Nico Fernandez and Rodan Fernandez who rode the 1.8 liter Civic won one of the stages of the competition. “We were very fortunate to have Mr. Isada as our team advisor. We basically followed his advice. We paid more attention in completing the courses and focused on the time thereafter.” said Rodan Fernandez.
Taking inspiration from its founder Soichiro Honda, the Honda team bore the challenging spirit that led them into winning Auto Rally awards on its first undertaking. Honda’s famed challenging spirit and involvement in a wide range of motorsports has enabled the company in developing advanced products and technologies.
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Honda Cars Philippines, Inc. (HCPI) continues to deliver pure intensity with the 2010 Civic. Sporting a refreshed dynamic styling, the Civic now comes with a newly designed 16” three-dimensional, multi-spoke alloy wheels for its best-selling 1.8 S variant to create a more commanding and sharper look. New alloy wheel design thoughtfully enhances its exterior and draws an exciting balance between aerodynamic body styling and aggressive stance.
Always at the forefront of offering something new to the delight of its discerning customers, Honda also introduces Polished Metal color to its 1.8 S and 2.0 S Civic variants for that added flair of sporty and modern character.
“There are several factors consumers consider in buying a car and color is one of the significant drivers in finalizing their decision.” said Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc. “Nowadays, consumers are getting savvy about the latest color trends. And so, we continue to revitalize our color line-up to suit the market’s dynamic taste and preference. With a sleek Polished Metal body color matched with a bolder alloy wheel design, the Civic is designed to add vitality in its class. ” Mr. Shimizu added.
The 2010 Civic continues to exude that distinctive character that has carved its winning heritage – spirited driving performance, technologically-advanced features and bold styling. It is chiefly designed to deliver pure intensity into one’s entire driving experience.
To bring out added fun in driving, the Civic comes with a race-inspired paddle shift technology. This fun-to-use technology, available in 1.8 S and 2.0 S variants, enables manual shifting of gears without the clutch. Conveniently located behind the steering wheel, the paddle shift option delivers superb driving pleasure of a manual transmission right at your fingertips. It enables safe shifting of gears while your hands are planted on the steering wheel.
The 2010 Civic also maintains its original advantages such as advanced engine setting and optimum driving performance through the i-VTEC engine, 5-speed automatic transmission and McPherson Strut for front and Double Wishbone for rear suspension. Honda’s i-VTEC engine technology has earned a clear-cut distinction in terms of delivering high power output but with low fuel consumption. With a maximum power output of 155 ps at 6000 rpm for the 2.0 liter variant and 140 ps at 6300 rpm for the 1.8 variant, the Civic still remains to be the most powerful in its class. As an added testament of Honda’s commitment to the welfare of the environment, the Civic also release cleaner emissions that pass EURO 4 levels, even if Philippine regulations only mandate EURO 2 compliance.
Meanwhile, the Civic’s interior suggests the same dynamic image as the exterior. It also offers great ergonomics for optimum operation of driving controls. Adding to the comforts of its high-quality interior amenities, the Civic comes with a USB audio interface for direct connection to digital audio players and other USB devices that contain MP3, WMA or AAC music files.
All these and more makes the Civic a much celebrated model with more than 100,000 unit sales in the Philippines and over 18 million unit sales in more than 160 countries. With over 100,000 Civic owners in the Philippines who share the same passion for thrill and innovation, Honda builds THE CIVIC REPUBLIC!
So be part of the Civic Republic and drive on to the road of pure intensity with the new Civic! The 2010 Civic initially debuted last February 27 (Saturday) at Luzon dealerships.
The 2010 Civic shall retail at:
1.8-liter SOHC i-VTEC
1.8 V M/T Php 868,000
1.8 V A/T Php 908,000
1.8 S M/T Php 923,000
1.8 S A/T Php 973,000
2.0-liter DOHC i-VTEC
2.0 S AT Php 1,110,000 (plus Php 20,000 for Brilliant White Pearl Color)
For more details, check out www.hondaphil.com or visit any of Honda’s 26 dealerships nationwide.
Always remember to try before you buy. Be smart! Test drive!
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When the Honda Jazz came out in 2004, it was dubbed a revolutionary vehicle. There was nothing like it in its class. Needless to say it became a huge success. With the recent release of the second generation Jazz, Honda’s revolutionary product has stepped gracefully into the next phase of hatchback evolution. It is now more versatile and multi-faceted, making it an ideal option for those with a demanding and unpredictable lifestyle.
The Jazz is a premier example of Honda’s clever space planning by using central fuel tank layout to optimize cabin space and maintain ease of maneuverability. The 2nd generation Jazz is now wider and longer, offering even more options for the metropolitan on the go.
As a young professional with the signature spiky hairstyle or English faux-hawk, you can sit in comfort knowing the roof of the car won’t brush your painstakingly acquired ‘do. Every detail is accounted for in Honda’s design. It has loads of compartments to meet your ever demanding lifestyle needs – from extra pair of shades, cologne and even assorted hair products. The Jazz also has a total of ten cup holders for any drink you need at hand and a coin holder for spare change you hate to keep in your pocket.
With your hectic job requiring you to attend one appointment to another, Honda brings driving pleasure right at your fingertips with the help of its race-inspired paddle shift. This innovation enables manual shifting of gears without the clutch. It is located behind the wheel to make gear-shifting easily accessible and safe.
The relatively small 5.2 m turning radius of this car gives you a versatile drive. Navigation of those tiny parking lots and backstreets, where every building’s service entrance seems to be located, become one less thing for you to worry about. For those extra horrible work days when the supplier can’t deliver an unusually shaped load themselves, the variations of storage capacity and cargo adaptable options make this innovation of Honda a godsend. The ULTRA seats can transform from ride friendly to load friendly with just one easy pull. This clever concept of easily changeable seats that fold every which way keep the Jazz ready for anything that you need to be ready for. So that untimely delivery of much needed equipment to the proper destination can be done without the hassle of having to remove headrests or seating.
At the end of the day you can be assured that you are getting the best value for your money. The Jazz sports the i-VTEC engine with high fuel efficiency and low CO2 emissions. The class leading 5-speed automatic transmission works with Drive-by-Wire acceleration control for more power while maintaining fuel economy. It has the solid drive and reliability associated with other Hondas but it has versatility unlike any other. With everything that Honda has painstakingly integrated into the design, this hatchback is the companion that is ready when you need to be.
For more details about the Jazz, log on to www.hondaphil.com or visit any dealer nearest you. Remember to Be Smart, Test drive!
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Honda Cars Philippines, Inc. showers delightful and easy-to-own packages this rainy season. Available until June 30, 2009, this exclusive mid-year promo allows buyers to drive home Civic, Accord and CR-V models through flexible financing schemes, discounts and accessories package options.

The multi-awarded Civic with 2008 year model is available with as much as Php 35,000 worth of savings for cash buyers. Meanwhile, financing buyers can apply the Php 35,000 special promo offering on the interest rates to make monthly payments more affordable. With 50% downpayment, monthly amortization becomes as reasonable as Php 8,786.
Honda CR-V 2.4 buyers are also in for a special treat. CR-V buyers not only get to enjoy the pleasure of sophisticated styling and sedan-like riding comfort but also benefit easy-on-the-budget deals. The CR-V 2.4 variant with 2008 year model comes with as much as Php 60,000 worth of savings for cash buyers or can be applied on the interest rates for financing buyers. Monthly amortization is estimated to go as low as Php 15,663 with 50% downpayment.
Indulge yourself with the premium grade driving performance of the most powerful Accord ever. As much as Php 70,000 promo offering can be applied on the interest rates of financing buyers. This brings down monthly amortization of its 3.5 liter top of the line variant to Php 21,494 with 50% initial cash outlay. Aside from affordable financing schemes, one can opt for a worry–free driving option. The Php 70,000 promo subsidy can be applied on the insurance, LTO registration or accessories.
The special offering this June gives you more reasons to experience the joys of owning a Honda. At the heart of every Honda is the i-VTEC engine that is designed to bring you the joy of power and fuel efficiency. With clean emissions that reach EURO 4 levels of European Emission Standards, every Honda vehicle is developed to let you feel the joy of caring for the environment. Above all, you can take pride in experiencing the joy of beauty and prestige with Honda’s rich heritage and numerous awards around the world.
All special financing schemes are subject to bank’s approval. Participating banks include BPI Family Savings Bank, RCBC Savings Bank, Banco de Oro, Union Bank and Chinabank. For more details, you may visit any Honda dealership or log on to www.hondaphil.com. Be sure to try out and schedule a testdrive of your preferred Honda and get to experience a new level of driving performance.
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Honda Cars Philippines, Inc. (HCPI) dominated the passenger car (PC) segment during the first quarter of the year with 3,869 unit sales. This was 33% higher than the 2,920 units it sold in the same period last year. With the entry of the 3rd generation City in January, Honda was able to secure its claim in the PC market for three consecutive months. Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) showed that Honda captured 38% share of the PC market during the first quarter.

Out of Honda’s 3,869 year-to-date PC sales, 58% were composed of City sales, 24% Civic, 15% Jazz and 3% Accord.
Designed to change the rules on how subcompacts should be like, the City raked considerable following in the market today. The new City brings out the most spirited driving performance in its class with a maximum power output of 120 ps maximum for its 1.5 variant. The entry of the 3rd generation City completes Honda’s all i-VTEC line-up that promises optimum power yet fuel efficient performance. To further enhance fuel efficiency, it comes with a class-leading 5-speed automatic transmission to reduce engine revolution and stress. The City also ups the ante when it comes to safety. It inspires confidence in all-around protection with its dual SRS airbags (except for City 1.3A MT), Anti-lock Brake System and Electronic Brake-force distribution with Brake Assist features.
Apart from the City, the Civic likewise gained favorable market reception to help seal PC leadership. The Civic dominated the compact sedan class with a total of 933 unit sales in the first quarter. Sporting advancements in all technological aspects, the multi-awarded Civic is designed to bring utmost value for money for the customer’s utter satisfaction. Just like the City, the Civic delivers the most powerful driving performance in its class. Powered by the newly developed i-VTEC engine, its 1.8-liter variant combines spirited acceleration that is comparable to a 2.0 liter engine yet achieves fuel economy that is similar to a 1.6-liter engine. The Civic also comes with a class-leading 5-speed automatic transmission for better fuel economy.
Out of all the passenger cars in the market, City and Civic models were among the top 3 best selling cars in the market.
Despite the tough economic condition, Honda remained optimistic as it managed to register sales growth. “We hope that the 33% increase in our first quarter PC sales reflects the beginning of a positive trend in 2009. We believe that the domestic automotive market will be relatively favorable with the market’s continued patronage and support. Rest assured that the public’s unwavering confidence and trust in the Honda brand only inspires us to continue providing high quality, reliable, fuel efficient, fun to drive and the best value for money vehicles.” said Mr. Hiroshi Shimizu, HCPI President and General Manager.
Experience Honda’s superior performance firsthand and schedule a testdrive. Visit www.hondaphil.com to know more about Honda’s products, services and latest offering.
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Are you seriously planning on getting a new car? The perfect vehicle should not depend on anything except you. So, educate yourself on the different cars in the market. Do not be complacent by allowing promotions and manufacturers’ claims be the mere deciding factors. You must try out all your options. Given a budget, trim down your vehicle options based on your needs. Then schedule a test drive.
The process of the test drive should begin even before you step near the vehicle. Be in the proper mindset to observe. Make an effort to try your vehicle options all within the same day so you can compare the performance properly. Be informed, check information online or ask others who have previously purchased the same model.
Upon arrival at the dealers, allow the representative to point out features of the car, but do not get carried away by the sales talk. Do not be afraid to ask questions. The vehicle should be a dependable companion for years to come, so ask of it what you will be needing. Most importantly, do what you can to test drive the exact same variant you are interested in purchasing. It is best to call ahead and schedule your test drive so they can make such vehicle available. Those aside, here are some of the things to keep in mind so you can make an intelligent decision:
1. Ride comfort
· Is it easy to get in and out of the vehicle? Do you bang your head when entering and exiting?
· Is there space enough for you in front? Is there ample space at the back for the passengers?
· Is the driving position and seat comfortable? Does the wheel tilt to allow a better driving position?
· Do you find the controls easy and ready to use?
· Do the pedals suit you?
· If the answer is no to any of these questions, ask if it can be adjusted to suit your specific needs.
· Finally consider the color of your vehicle. Check it under natural light to see if it is indeed something you can “see yourself in”.
2. Power and performance
· Does the car accelerate with ease within a reasonable amount of time after starting the car?
· If you are at a running stop, does it respond quickly enough for you?
· Drive through everyday traffic just like how you would normally do and see if it feels right.
3. Steering handling and braking
· Test the vehicle for at least 30 minutes on a route that offers various challenges. Really test the vehicle without straining it in any unnatural way.
· Does the vehicle downshift quickly?
· How does it perform when driving uphill?
· How efficient are the brakes? Is it a jerky or smooth stop? Usually it is somewhere in between. Brake fast and hard, and then brake slowly just to feel the difference.
· Do you find its steering firm and responsive?
· When going around corners, does it grip the road well? Or does it roll about? There is a comfortable amount of body roll even for large vehicles.
· Does the suspension provide a smooth ride or can you feel every bump on the road?
4. Interior features
· Considering your own needs, how well designed is the vehicle interior? Pay attention to the compartments and other fancy features. Do not get carried away by the fancy add-ons.
· Does the interior suit your personal taste? (Fabric, finish, gloss level, dash design, etc.) If not, ask the dealer what your options are.
· Is there ample trunk space? Open and close the trunk. Think of the items, which you usually require the space for. (Groceries, bicycles, scuba gear, etc.)
5. Quietness
· Make sure the radio is off and really listen to the engine noise. This is why it is best to test several models within the same day. The differences will be more obvious.
· Do you hear car rattles and/or squeaks in any way?
· How is the wind and tire noise? Ideally there is none.
6. Front, side and rear visibility
· It is ideal to have a panoramic view while in the car. How much of the view is obstructed?
· How is visibility? Check the rear and side views. Is the back too high up for you? Park the vehicle to see how these things check out.
After all this is said and done, be sure to listen to your intuition. If any last minute doubts creep in, ask questions, or better yet do research on your own. In finding the vehicle that should keep you company for years to come, be smart, know how to test drive.
The previous advisory was brought to you by Honda Cars Philippines, Inc. For a complete list of units available for test drive, kindly log on to www.hondaphil.com.
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Honda Cars Philippines, Inc. (HCPI), ready for the expected influx of motorists this Holy Week by providing on-site travel aid, service and support in different travel destinations through the Honda Emergency Assistance Team (H.E.A.T.) program.
H.E.A.T. is an annual motorist assistance program that is composed of an emergency action team who provides road assistance to motorists encountering problems on their long distance travel in observance of the Holy Week.
“H.E.A.T. is intended for all customers, not just for Honda owners but for other car brands as well,” Mr. Danny Pedro, HCPI’s Senior Assistant Vice President for Parts and Services said. He added, “We, at Honda, want to be your partner for a worry-free and safe trip with H.E.A.T.”
On April 8,9 & 11, private and public vehicle owners, Honda and non-Honda customers can receive exclusive services that H.E.A.T. offers.
H.E.A.T. provides regular services and items such as preventive maintenance checks, general repairs, retail and sales, and travel advisories. On top of these, Honda also provides special services such as free 18-pt check-up, free Diagnostic System check-up, as much as 30% discount on Honda lubricants and sale of exclusive Honda products and merchandise.
There are thirteen (13) HEAT sites for the motorists in Luzon. Location includes Albay, Laguna, Cavite (Bacoor and Dasmarinas) and Batangas for the Southern part and Ilocos Norte, Nueva Vizcaya, Nueva Ecija, Pampanga, Tarlac, Bulacan, Zambales and Baguio for the Northern region. There would also be roving teams assigned to route around North Luzon and South Luzon. These groups check out the road conditions, vehicles and motorists and coordinate with the nearest HEAT sites for road updates and emergencies. Roving teams can be contacted through the following numbers: 0917-524-9084(North) and 0917-862-3986 (South). HEAT is also made possible in cooperation with Kenwood, Denso, SAVI and Take 5 of Gaddi Oil.
For a safe long distance travel this Lenten Season, it pays to take time in preparing the vehicle. Here are a few helpful reminders:
1. Under the hood: Check the coolant water in the expansion tank, the dipstick, as well as the brake and clutch fluids. Make sure that they are at the proper level.
2. Outside: Check air pressure of all tires, including spare tire. Follow the manual’s suggestions for proper air pressure settings. Also check if all lights and horn are in order.
3. Arrange the luggage, if any, in an orderly fashion. Those that are moveable while the car is in motion should be secured firmly in place.
4. For a more confident drive, it is recommended that you take the car to your trusted service center and ask for a thorough long distance check-up.
Honda’s commitment extends far beyond providing excellent services and products to its customers. Since 1993, the Honda Emergency Assistance Team has been providing motorists with quality service during the Lenten Season.
Visit www.hondaphil.com for complete details about H.E.A.T. sites. Have a safe and pleasant trip ahead.
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Honda Cars Philippines, Inc. (HCPI) recently celebrated the inauguration of its latest automotive service center called the Honda S.P.A. (Honda Service, Parts and Accessories) in Tandang Sora, Quezon City. Dedicated in achieving relentless customer satisfaction, Honda is in constant search for means to improve the quality of its products and services. The emergence of Honda S.P.A. enables convenient access to superior technical expertise, genuine parts and accessories.
The concept behind the Honda S.P.A. is to provide quick and basic services like full periodic maintenance and light to medium general repairs to areas where there are many Honda owners. Honda S.P.A. will eventually help lessen the load of dealerships and service centers to provide improved service quality at a faster time.
Aside from offering quick services, Honda S.P.A. also enables customers to watch and monitor actual repairs. Honda S.P.A. patrons can also wait comfortably at the Customer’s Lounge while waiting for the release of their vehicles.
“During our service caravans, we have been receiving several requests from our customers to establish a dealership or service center within their area. As a provisional solution, we have increased the number and frequencies of our service caravans. However, we still find it insufficient. As such, we are now focusing our efforts in establishing more service centers in response to the growing service requirements of motorists.” said Mr. Hiroshi Shimizu, HCPI’s President and General Manager.
The first Honda S.P.A. outlet in Tandang Sora is located along Mindanao Avenue, Bgy. Talipapa, Quezon City. For inquiries, you may contact telephone numbers 983-28-98 and 983-28-76. At least two more outlets are set to open in Metro Manila within the year.
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Honda Motor Co., Ltd. announced that global sales of Honda hybrid vehicles passed the 300,000-unit mark on a cumulative basis at the end of January 2009, since the introduction of the first-generation Insight in November 1999.
Honda is now selling its hybrid models in approximately 40 countries around the world including the key markets of Japan, North America and Europe.
Model |
Region |
Start of Sales |
Cumulative Unit Sales |
Insight |
Japan |
Nov. 99 |
2,340 |
|
North America |
Dec. 99 |
14,288 |
|
Europe |
Mar. 00 |
392 |
|
TOTAL |
|
17,020 |
Civic Hybrid |
Japan |
Dec. 01 |
22,899 |
|
North America |
Mar. 02 |
191,493 |
|
Europe |
May 03 |
34,757 |
|
Asia/Oceania |
Feb. 04 |
5,514 |
|
China |
Nov. 07 |
280 |
|
Others |
May 06 |
306 |
|
TOTAL |
|
255,249 |
Accord hybrid |
North America |
Dec. 04 |
28,471 |
|
TOTAL |
|
28,471 |
Total Unit Sales of Honda Hybrid Models |
|
|
300,740 |
Last February 6, 2009, Honda began sales of the all-new Insight hybrid vehicle in Japan. The new Insight is a five-door hatchback model featuring a lightweight, compact hybrid system that achieves exceptional fuel economy at an affordable price. Sales of the all-new Insight is scheduled to begin in Europe and North America in March and April, respectively. Honda set annual sales targets of approximately 60,000 units in Japan, more than 30,000 units in Europe and approximately 100,000 units in North America. The annual global sales target is approximately 200,000 units.
Honda will further enhance its hybrid model line-up with the introduction of the all-new sporty hybrid vehicle, based on the CR-Z design concept model, in 2010, in an effort to achieve full-scale market penetration of hybrid vehicles.
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Honda Cars Philippines, Inc. (HCPI) recently celebrated the opening of its 25th dealership in the country, Honda Cars Batangas (HCBT). Dedicated in providing only the best customer service, Honda is in continuous quest to bring its world-class products and services closer to its customers.

As a standard in any Honda dealership, Honda Cars Batangas houses state-of-the-art facilities and prides itself with competent service technicians, well-trained sales associates and accommodating customer relations officers. HCBT offers sale of the latest vehicle models, parts, accessories and provides general repairs, preventive maintenance and body and paint repairs.
The addition of HCBT strengthens Honda’s presence in Southern Luzon. It is the second dealership in the region next to Honda Cars Laguna. The opening of HCBT provides Batangenos convenient access to an unparalleled Honda experience. Strategically located along Diversion Road, Brgy. Bolbok, Batangas City, HCBT lies along the business hub of the area and is just 5 minutes away from Batangas City town proper.
Leading the inauguration ceremonies are Honda Cars Philippines, Inc. President and General Manager Mr. Hiroshi Shimizu and Honda Cars Batangas General Manager Mr. Mariano Lomeda.
To know more about the dealership, you may reach HCBT through telephone numbers (043) 738-0760 and (043) 402-0384 or you may log on to www.hondacarsbatangas.com.
Rest assured that Honda will continue to pave way in establishing additional dealerships all over the country. As proof of its stern dedication, its 26th dealership is already under construction. Soon to rise along Barangay Luna, Santa Rosa, Nueva Ecija, Honda Cars Nueva Ecija is a full-service dealership set to serve nearby residents by June 2009.
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Honda Cars Philippines, Inc. (HCPI) started the year with passenger car (PC) leadership as the most-awaited 3rd generation Honda City entered the local market last January. Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) showed that Honda posted 1,278 unit sales and captured 38% of the entire PC market. Notwithstanding the impact of global economic turmoil, HCPI proved its resilience as it managed to register 22% growth in car sales.

Essential in attaining PC dominance is the City - Honda’s latest product offering. With cutting-edge styling and technologies that are geared towards creating new industry standards, the City got the nods of the local market with 719 unit sales. Such sales feat was in fact 63% higher as compared to the same period of last year. Out of the 1,278 sedans Honda sold in January, 62% are City models.
Aside from the City, Honda’s other sedan models likewise played significant role in gaining the PC crown. The Civic continued to log favorable sales with 290 units, thereby capturing 32% share of the entire compact sedan class. Celebration continued as the Jazz and Accord posted 26% and 32% growth respectively, up against December 2008 sales.
Among the vehicles available locally, three out of the top five best selling vehicles in January bore a Honda badge: City, Civic and Jazz. “We were very grateful with the market’s continued patronage and trust in Honda products. We felt even greater delight as the market embraced the City’s new styling and improved driving performance. Despite the implicated threats of economic slowdown, Honda still managed to register sales growth. The unwavering support of the market inspires us to enhance product and service excellence for ultimate customer satisfaction.” said Mr. Hiroshi Shimizu, HCPI President and General Manager.
As a whole, the start of year 2009 proved positive for Honda as it earned 102% growth in combined passenger car and commercial vehicle sales, versus the same period last year.
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