Nissan Motor Philippines, Inc. (NMPI) is all set to launch the latest addition to its vehicle line-up at the opening of the 3rd Philippine International Motor Show on August 19 at the World Trade Center.
Dubbed as a superior sedan, the company’s new flagship model is poised to raise the bar on power and sophistication, as it reflects a different dimension of hospitality, superb comfort and quiet, roomy interior. With its modern styling and thoughtful appointments for the passengers, NMPI’s newest offering has been designed and engineered to provide lasting value in a luxury sedan.
This is the third new vehicle launched by NMPI in 2010, following the launch of the all-new Nissan X-Trail CVT and Nissan Sentra 200 earlier this year, and marking the next step in the company’s expansion into this fast growing market.
“When we decided to launch our third vehicle, we wanted to take advantage of the growing luxury segment,” NMPI President and CEO Allen Chen said. “We are confident that the customers' expectations and demands of a luxury vehicle match what this superior sedan provides. Our primary objective in introducing this new vehicle is to offer the Filipino motorists the best choice in its class.”
Boasting of world-class technology, the vehicle is currently making waves at the international scene. In Thailand, the vehicle achieved top ranking in terms of sales in its very competitive segment market. It was also voted one of the “Top 10 cars of 2008” by a local free newspaper. The premium sedan also received the “Best World Premier” award in China when it made its debut.
NMPI believes the vehicle will replicate its international success once it hits the Philippine streets, especially because of its elegant interior, stylish and attractive body proportions and powerful yet comfortable driving performance that distinguish this luxury sedan from others in its segment.
Its meticulously executed exterior design presents a modern, artistic form, defined by its bold yet elegant character line. Inside, passengers will literally experience the lap of luxury, combining relaxation that soothes both mind and body and hospitality befitting a modern living room.
Ingenuity is translated under the hood – the vehicle boasts of superior power from the famed VQ engine series which has been recognized as one of the “Ten Best Engines” by Ward's Auto World magazine for 13 years in a row. With luxury comes unparalleled power, as the vehicle is also built with the XTronic Continuously instantaneous response leading to superb fuel efficiency, as well as eliminates gear changing, letting the engine maintain optimum torque.
Catch Nissan’s all-new superior sedan at the Philippine International Motor Show from August 19 to 22 at the World Trade Center. Visit the NMPI’s booth and witness its strengthened vehicle portfolio, which includes the bigger, bolder and better Nissan Sentra 200 and the no-limits Nissan X-Trail CVT.
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Honda Cars Philippines, Inc. (HCPI) started the year with passenger car (PC) leadership as the most-awaited 3rd generation Honda City entered the local market last January. Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) showed that Honda posted 1,278 unit sales and captured 38% of the entire PC market. Notwithstanding the impact of global economic turmoil, HCPI proved its resilience as it managed to register 22% growth in car sales.
Essential in attaining PC dominance is the City - Honda’s latest product offering. With cutting-edge styling and technologies that are geared towards creating new industry standards, the City got the nods of the local market with 719 unit sales. Such sales feat was in fact 63% higher as compared to the same period of last year. Out of the 1,278 sedans Honda sold in January, 62% are City models.
Aside from the City, Honda’s other sedan models likewise played significant role in gaining the PC crown. The Civic continued to log favorable sales with 290 units, thereby capturing 32% share of the entire compact sedan class. Celebration continued as the Jazz and Accord posted 26% and 32% growth respectively, up against December 2008 sales.
Among the vehicles available locally, three out of the top five best selling vehicles in January bore a Honda badge: City, Civic and Jazz. “We were very grateful with the market’s continued patronage and trust in Honda products. We felt even greater delight as the market embraced the City’s new styling and improved driving performance. Despite the implicated threats of economic slowdown, Honda still managed to register sales growth. The unwavering support of the market inspires us to enhance product and service excellence for ultimate customer satisfaction.” said Mr. Hiroshi Shimizu, HCPI President and General Manager.
As a whole, the start of year 2009 proved positive for Honda as it earned 102% growth in combined passenger car and commercial vehicle sales, versus the same period last year.
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The Toyota Camry is the people’s choice for the mid-size sedan according to the recently-concluded 2008 Petron-Auto Focus People’s Choice Awards. The Previa and Innova, on the other hand, were runners-up in the minivan and AUV categories respectively.
TMPC EVP Yuji Goto received the 2008 Midsize Sedan Category Award for the Camry as presented by Ms. Pinky Colmenares, Motoring Editor of Manila Bulletin and a member of the Society of Philippine Motoring Journalists. (Official Photo provided by AFPC organizers).
Launched in 2006, the Auto Focus People’s Choice (AFPC) awards aims to provide opportunity for motorists to be more familiar with automotive products and for car makers to make wiser choices by comparing products available in the market. With its voting and Motorshow exhibit components, these objectives were realized. The active participation of the biggest automotive manufacturers played a vital role in the success of the event, with the spirit of friendly competition.
During the AFPC Motorshow last November 25 to December 1 held in Fort Bonifacio, Toyota displayed its best-selling models, the International Innovative Multipurose Vehicles (IMV) composed of the Innova, Hilux and Fortuner, together with the all-new Corolla Altis. Test drives of the said models were likewise made available to customers.
During the event, TMPC, as the biggest car company in the country and a strong advocate of road safety, also sponsored the Auto Focus Gymkhana Precision competition. The competition’s objectives of reminding the public that driving is not all about speed, but about precision and safety in various driving conditions such as parking, turning, and slalom were important factors for road safety, not just for the driver but for other vehicles and pedestrians on the road as well. Over a hundred participants of the Gymkhana competition experienced the superior handling and maneuverability, and smart compact size of the Vios 1.3-liter, the official vehicle used during the competition.
Toyota salutes the organizers of the Auto Focus People’s Choice awards for the success of the event, and supports its goals of educating the public about vehicle choices and road safety. TMPC is the biggest and leading automotive company in the country with sales of 41,997 units and 36.7 percent market share as of November 2008. Toyota distributes the country’s top 4 best-selling vehicles composed of the locally-manufactured Vios and Innova, together with the Avanza and Fortuner. In November alone, Toyota sold over 4,130 units, registering its record-breaking monthly market share of 42.2 percent.
For more information about Toyota and its products and services, please visit your nearest Toyota dealer or log on to www.toyota.com.ph.
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