In warmly welcoming the new year, Honda Cars Philippines, Inc. refreshes its color selection by offering Urban Titanium hue to its 2011 City and Civic models. Initially available in CR-V units only, the market’s thriving acceptance towards Urban Titanium has led its introduction to other equally-loved models.
Titanium is a precious metal that has several commercial and industrial uses due to its lightweight yet strong and resilient qualities. These unique characteristics precisely make it regarded with premium and exclusive value. Thus, it comes no surprise why titanium is the favored material for the finest and technologically advanced luxury in the market.
“Using titanium’s color cleverly complements the high quality, durability and advanced features that Honda vehicles are known for. Urban Titanium color is on the beige and brown range with a touch of silver. Such warm tone transcends an air of sophistication and vitality that perfectly suits the City and Civic’s modern styling,” said HCPI’s Vehicle Sales and Corporate Communications Head, Mr. Voltaire Gonzales.
Renowned for changing the rules in its class, the City has yet again created a new standard of refinement with this new color in its line-up. More than your usual subcompact sedan, the City offers a complete value for your money with its practical and class-leading features. Encased in a cutting-edge, arrowshot form design styling, the City is capable of delivering maximum power output of 120 ps at 6600 rpm and 100 ps at 6000 rpm for 1.5 liter and 1.3 liter variants, respectively. It is also the only one in its class to be equipped with a race-inspired paddle shift (1.5 E only) to deliver spirited driving pleasure of a manual transmission without the clutch. In enhancing fuel efficiency, it comes with a class-leading 5-speed automatic transmission that also helps reduce engine stress. Fun and easy tracking of one’s fuel consumption is made possible with its fuel economy meter located in the liquid crystal display of the instrument panel. This feature comes in very handy in the midst of unstable fuel prices. For an enjoyable ride experience, the City provides high sound quality with its integrated Flex Audio System that is specially designed for digital media. It can operate iPod, MP3 player or any USB memory device. And for your better peace of mind during emergency situations, the City comes with Anti-lock Brake System (ABS) and Electronic Brake Force Distribution with Brake Assist (EBD with BA) as standard safety features.
Since the introduction of the 3rd generation City in 2009, it has been reaping numerous sales milestones for Honda. In 2010, the City posted an annual sale of 8,914 units which are even higher than its output during its launch year. This is actually the highest annual sales ever recorded since the City model was locally introduced in 1996. Before the introduction of the 3rd generation City, the highest annual sales chronicled were just 5,478 units and was posted way back in 1997. And now on the second year of the rule changing City, close to 18,000 units have already been plying our local roads.
Meanwhile, the metallic shade of Urban Titanium conforms fittingly with the aerodynamic styling and aggressive stance of the Civic. Designed to deliver pure intensity, the Civic sports a bold front-end that is matched with rear octagon combination lights and multi-spoke alloy wheels for that over-all commanding look. The Civic remains true to its spirited heritage as it delivers a maximum power output of 140 ps at 6300 rpm for the 1.8 liter variant and 155 ps at 6000 rpm for the 2.0 liter variant. In keeping up with its dynamic driving performance, it also comes with the paddle shift technology. Paddle shift is also available in Jazz and Accord models.
All these and more makes the Civic a much celebrated model with more than 110,000 unit sales in the Philippines and over 18 million unit sales in more than 160 countries. With over 110,000 Civic owners in the Philippines who share the same passion for thrill and innovation, Honda has built the Civic Republic!
“We invite everyone to see how the Urban Titanium color takes the 2011 City and Civic into a distinct aura of class. Urban Titanium Civic will be available by January 22, 2010 while the City version is now ready for delivery. Visit www.hondaphil.com or any of Honda’s 28 dealership network nationwide for more details,” said Mr. Gonzales.
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Celebration of more than 10,000 Honda City sales gets even better. Honda Cars Philippines, Inc. (HCPI) is raffling off Php 10,000 worth of e-fuel cards to fifty (50) lucky customers who reserve any City variant from June to July 31, 2010.
In appreciation of the market’s ardent support, Honda brings patrons of the City an opportunity to experience zero fuel spending per kilometer traveled. With free fuel, these fifty lucky winners can enjoy fuel mileage at zero cost.
Unstable fuel prices have been one of the major concerns of motorists. That is why more and more have turned mindful of their consumption and have sought means to improve fuel economy.
One of the key strengths that made the City the winning choice of over 10,000 owners is its fuel efficiency. The City has a number of features that aid better fuel mileage. At the heart of the City is the renowned i-VTEC engine technology which varies valve timing to optimize fuel consumption. It also comes with a class-leading 5-speed automatic transmission that contributes lesser engine stress. For fun and easy tracking of one’s fuel mileage, the City has a fuel meter located in the liquid crystal display of the instrument panel. Such fuel meter shows instantaneous and average fuel consumption. More than excellent fuel efficiency, the City is also engineered to pass the stringent European Emission Standards. Among local manufacturers, Honda is the only brand that has reached EURO 4 levels for ALL its model line-up, even if Philippine regulations only require EURO 2 compliance.
“When we introduced the 3rd generation City, we envisioned it to change the landscape of the subcompact category. Changing the rules in its class, we fit it with technologies that used to be available in higher models. Gone are the days when this segment runs on basic features only. Now, we are overwhelmed at how the market supported us and resulted in over 10,000 sales milestone. I invite you to check out www.hondaphil.com to learn more about the City’s over-all value for money proposition.” said Mr. Voltaire Gonzales, Vehicle Sales and Corporate Communications Head of HCPI.
During the student edition of Honda Challenge Cup, a fuel efficiency driving competition that subjects different Honda models in real-life driving situations while using normal driving styles, the tandem of Joseph Manguiat and Princess dela Paz from the University of the Philippines generated an average of 30.74 km/li with the 1.3 liter City A/T -- a remarkable result when you combine a very fuel efficient vehicle with good driving habits. “I was able to pick up a lot of learning from my Honda Challenge Cup experience. To save on fuel, one must simply be patient. Wise use of brakes, gradual and steady acceleration and safe gliding will earn you extra fuel mileage.” said Mr. Manguiat.
Experience first-hand the features that earned the nod of over 10,000 City owners. Visit any of Honda’s 26 dealerships nationwide. Remember to try before you buy. Be smart! Testdrive!
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Honda Cars Philippines, Inc. marks another milestone as it reaches 10,000 City sales since the introduction of the 3rd generation City in January 2009. Sale of 10,000 City units in just 14 months signals how the City has successfully changed the rules in the subcompact class.
“The Honda City’s over-all value for money package has gained worldwide market acceptance. Loaded with functionality features yet low in maintenance and fuel consumption costs, the City’s popularity has gone beyond Asia and has reached Africa, Middle East and European regions. Here in the Philippines, we are truly honored and grateful for receiving warm support from the market. This enabled us from realizing one feat after another. Apart from 10,000 City sales for the 3rd generation model, the City also posted its highest monthly sales of 811 units in February. City sales also continue to increase with 18% growth as compared to January sales and 9% growth versus February of last year. Since 1996, local City sales have reached almost 54,000 units. We thank all City owners for making all these achievements possible. Their non-stop support drives us to continue improving our products and services that will suit their changing needs.” said Mr. Hiroshi Shimizu, president and general manager of Honda Cars Philippines, Inc.
As a sign of its heartfelt appreciation, Honda gives honor to its 10,000th City owner, Ms. Maria Fe Ramos. Ms. Ramos, who bought her unit from Honda Cars Kalookan Inc., is actually a first-time Honda owner. “I’m very proud and surprised to know that I was the 10,000th City owner. Upon reading good reviews from the internet about the City’s amazing fuel consumption and after seeing how the bold beige color makes the City look more elegant, I immediately made up a decision. I knew right away that the City is the ideal car for my needs.” said Ms. Ramos.
As a simple token of appreciation, Ms. Ramos receives an exclusive lifestyle package and Honda premium items.
More than the usual subcompact sedan, the City combines modernism with practicality through its sophisticated styling and class-leading features. It is equipped with an i-VTEC engine that delivers maximum power output of 120 ps for 1.5 liter variant and 100 ps for 1.3 liter variant. Always at the forefront of promoting green motoring, the City, just like any other Honda models, complies with EURO 4 levels even if Philippine government only mandates EURO 2 levels to ensure cleaner emissions. Anti-lock Brake System (ABS) and Electronic Brake Force Distribution with Brake Assist (EBD with BA) are also standard features for your better peace of mind in times of emergency situations.
To be part of this amazing feat, visit any of Honda’s 26 dealerships nationwide or check out www. hondaphil.com for more details. Just always remember to try before you buy. Be smart! Test drive!
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Honda Cars Philippines, Inc. seals another sales record with the City. Marking its first year anniversary in the market, the third generation City changes the rules on how subcompacts should be like and manages to post a total of 8,882 unit sales in 2009. This is the City’s highest annual sales ever chronicled since the model was introduced in the local market back in 1996. The highest recorded sales then were 5,478 units which was posted in 1997. This only evidences greater customer appreciation of Honda’s latest subcompact sedan.
In celebration of this remarkable feat, Honda brings the City to yet another level of refinement as it introduces a new exciting color to its line-up. Hailed as the time’s new black, the City now comes in Taffeta white for its top of the line variant, City 1.5 E. Exuding youthful, refreshing, sporty and stylish appeal, Taffeta White City spices up an already sensational package that has created new standards in its class.
“We are more than delighted with the news that the latest City has created new sales record on its first year anniversary. We are very grateful for the market’s unrelenting patronage that makes such achievement possible. Driven to constantly provide new values in our products and services, we hope that the addition of Taffeta White in City’s color selection will further stir up the interest of the discerning market.” said Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc.
More than the usual subcompact sedan, the City’s overall value-for-money proposition changes the rules in its class, both in style and in performance. The City neatly merges modernism with practicality with its sophisticated and class-leading features that used to be reserved for luxury vehicles.
Just like any other Honda models, the City is equipped with an i-VTEC engine and conforms with EURO 4 emission levels that translate to lesser deposit of harmful emission. The City delivers maximum power output of 120 ps at 6600 rpm and 100 ps at 6000 rpm for 1.5 liter and 1.3 liter variants, respectively. To further enhance fuel efficiency, it comes with a class-leading 5-speed automatic transmission which also contributes to reduction of engine stress. Delightful and easy tracking of one’s fuel consumption is also made possible with the fuel economy and range indicators available in the liquid crystal display of the instrument panel.
Visit any of Honda’s 26 dealerships nationwide and check out the 1.5 City gleaming in its latest color Taffeta White. Other exciting colors available for the Honda City include Polished Metal, Crystal Black, Habanero Red, Bold Beige and Alabaster Silver. The Honda City comes in four variants with the following prices:
1.3-liter A MT Php 686,000
1.3-liter S MT Php 726,000
1.3-liter S AT Php 766,000
1.5-liter E AT Php 816,000
For more details, visit www.citychangetherules.com and www.hondaphil.com.
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The Honda City is the country’s subcompact sedan of choice not only for the motoring critics but the general public as well. Winning back-to-back recognition from two premier award giving bodies in the motoring realm, the introduction of the 3rd generation City early this year is a ground-breaking treat for the industry.
The Honda City is named the subcompact sedan of the year during the 5th Auto Focus People’s Choice Awards (AFPC) and the Car of the Year Awards (COTY). These awards groups aim to assist consumers in making a sound choice when purchasing a vehicle.
From July to September of this year, AFPC empowered the general public to vote for their favorite automobiles. AFPC winners were determined by tallying all votes generated from online, newspaper, magazine and radio polls. AFPC has been running its search for the most popular and most appealing automobiles in the market for five years now.
Meanwhile last October, the Car Awards Group Inc. composed of motoring journalists from print and broadcast media conducted qualitative and quantitative tests on qualified vehicles. Tested models included newly launched models with major modifications and those with upgrades that have effect on the power train, drive train or suspension.
“These recognitions are very dear to us because these attest the local market’s warm appreciation of the third generation City. Year 2009 is indeed very significant for the City. The third generation City has not only been introduced at the onset of the year but is also on its way in setting a new sales milestone. With City sales averaging to 3,400 units per year, the new City already hit more than 8,000 sales mark with still one month to go before the year ends. We thank our dear customers and the motoring media for their nonstop support.” said Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc.
The third generation City presents cutting-edge design and technologies that set new standards in it class. It bears sleek and powerful stance, spacious interior with advanced audio system and comes equipped with the i-VTEC engine technology. Merging modernism with practicality, the City simply changes the rules on how subcompacts should be like.
Honda has earned good reputation for its unceasing quest to improve its products and services. The birth of the first generation City in 1996 was Honda’s response to the growing demand for automobiles in the Asian market.
Through the years, the City’s over-all value for money package gained worldwide market acceptance as it came loaded with functionality features while keeping maintenance and fuel consumption costs low.
Such key strengths paved way for the 3rd generation City to reach beyond Asia and Oceania and advance to the Middle East, Europe and Latin America.
To know more about the award-winning City, visit any of Honda’s 26 authorized dealerships in the country. Be smart and schedule a testdrive.
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Honda Cars Philippines, Inc. announces plans to adjust the suggested retail prices of its mighty subcompacts, the Honda City and Jazz models. Effective October 1, 2009, all City and Jazz models will have minimal increase in price amounting to Php 5,000 and Php 10,000, respectively. The 1.3-liter A City variant with manual transmission will be priced at Php 681,000 while the 1.3-liter S Jazz variant with manual transmission will be priced at Php 732,000.
The announcement ends the introductory prices of the City in January 2009, when the 3rd generation model was officially launched in the local market.
The entry of the 3rd generation City and 2nd generation Jazz in the market reinforced Honda’s claim on the passenger car segment. This year’s combined City and Jazz sales from January to August more than doubled as compared to the same period in 2008. Such favorable market acceptance enabled Honda to increase its total passenger car sales by 35%.
Bearing refined and class-leading features that are once reserved for luxury vehicles, the City neatly merges modernism with practicality for an ultimate driving pleasure. The launch of the 3rd generation City simply changes the rules on how subcompacts should be like.
The Honda Jazz also ups the ante for subcompacts. This multi-awarded model has been acclaimed for its remarkable use of space, thanks to its versatile ULTRA seats. Its innovative seat configurations can accommodate almost anything- be it tall, long or any utility items.
Just like any other Honda vehicle in the country, the City and the Jazz models are equipped with an advanced i-VTEC technology that makes the most out of every drop of fuel. By employing valve timing combination that pumps in fuel only as needed, the i-VTEC engine creates a perfect blend of remarkable fuel economy and optimum power output.
Apart from outstanding fuel efficiency, Honda vehicles are also engineered to pass the stringent European Emission Standards that regulate the amount of pollution that can be released into the atmosphere. Among local manufacturers, Honda is the only brand that has reached EURO 4 levels for all its model line-up.
So hurry! Rush over to any of the 26 Honda dealerships all over the country and make early reservations. For more details, you may contact any Honda dealership or log on to www.hondaphil.com.
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Honda Cars Philippines Inc. announced 71.5% sales growth for its Honda City during the first half of year 2009. According to the report released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI), total City sales from January to June reached 4,393 units, a significant increase from last year’s sales of 2,561 units. Out of the total 8,683 units Honda sold for the year, 51% are City models.
With City sales averaging to 3,400 units per year, the 4,000 unit sales mark just for the first half of this year indicated a new milestone for the City.
Essential in attaining such feat was the entry of the 3rd generation City in January. With cutting-edge styling and technologies, the City has indeed reshaped the industry standards for its class. It simply changes the rules on how subcompacts should be like.
If you log on to www.citychangetherules.com, the first thing that you notice is the innovatively aggressive look of the City. As the renowned contemporary graphic designer, April Greiman would say, “Design must seduce, shape, and perhaps more importantly, evoke emotional response.” The design team of the Honda City definitely had this idea whether they knew April Greiman or not. The Honda City has a masculine and dynamic look that acquired inspiration from an ‘arrowshot’ design. The sharp front mask is formed by a continuous design motif running from grille to headlights. The exterior of the City reflects a tense look and dynamic energy of a drawn bow ready to fire. The higher belt line promises a roomier interior. The City’s aerodynamic curves tell of structural design that does not cut into the space, comfort, or luxury of the interior. The wonders of modern engineering just never cease.
Step inside the interior and it delivers what the exterior hints at all along. The promise of the City, no pun intended, does not disappoint. The height adjustable driver seat provides better visibility and driving comfort. It also has a fuel consumption meter that indicates instantaneous and average readout, including estimated drivable distance before refueling. Every detail considered to generate just the right heat. Even the steering wheel has a tilt and telescopic adjustable option to give the best angle and optimize the driving experience. Its bigger cabin interior provides sheer ride comfort to passengers. You will be surprised how the leg and headroom have improved.
Honda has added other features to spice up the total package. The City provides high sound quality with its Flex Audio System that is specially designed for digital media. It can operate an iPod, MP3 player or any USB memory device.
The City’s design is more than aesthetically pleasing. With safety in mind, the Honda team has made sure to deliver the most value for one’s buck. Its safety features include an ABS (Anti-lock Braking System), EBD with BA (Electronic Brake Force Distribution with Brake Assist) and dual SRS airbags (except for 1.3 A). Honda is also taking into consideration its impact on the environment. The City, just like any other Honda models, has achieved EURO 4 levels which go beyond what Philippine regulations require.
Get behind the wheel and let the class-leading City seduce you. Visit any of the 26 Honda dealerships located nationwide and schedule a testdrive. For more details, you may log on to www.hondaphil.com.
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Honda Cars Philippines, Inc. (HCPI) dominated the passenger car (PC) segment during the first quarter of the year with 3,869 unit sales. This was 33% higher than the 2,920 units it sold in the same period last year. With the entry of the 3rd generation City in January, Honda was able to secure its claim in the PC market for three consecutive months. Data released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI) showed that Honda captured 38% share of the PC market during the first quarter.
Out of Honda’s 3,869 year-to-date PC sales, 58% were composed of City sales, 24% Civic, 15% Jazz and 3% Accord.
Designed to change the rules on how subcompacts should be like, the City raked considerable following in the market today. The new City brings out the most spirited driving performance in its class with a maximum power output of 120 ps maximum for its 1.5 variant. The entry of the 3rd generation City completes Honda’s all i-VTEC line-up that promises optimum power yet fuel efficient performance. To further enhance fuel efficiency, it comes with a class-leading 5-speed automatic transmission to reduce engine revolution and stress. The City also ups the ante when it comes to safety. It inspires confidence in all-around protection with its dual SRS airbags (except for City 1.3A MT), Anti-lock Brake System and Electronic Brake-force distribution with Brake Assist features.
Apart from the City, the Civic likewise gained favorable market reception to help seal PC leadership. The Civic dominated the compact sedan class with a total of 933 unit sales in the first quarter. Sporting advancements in all technological aspects, the multi-awarded Civic is designed to bring utmost value for money for the customer’s utter satisfaction. Just like the City, the Civic delivers the most powerful driving performance in its class. Powered by the newly developed i-VTEC engine, its 1.8-liter variant combines spirited acceleration that is comparable to a 2.0 liter engine yet achieves fuel economy that is similar to a 1.6-liter engine. The Civic also comes with a class-leading 5-speed automatic transmission for better fuel economy.
Out of all the passenger cars in the market, City and Civic models were among the top 3 best selling cars in the market.
Despite the tough economic condition, Honda remained optimistic as it managed to register sales growth. “We hope that the 33% increase in our first quarter PC sales reflects the beginning of a positive trend in 2009. We believe that the domestic automotive market will be relatively favorable with the market’s continued patronage and support. Rest assured that the public’s unwavering confidence and trust in the Honda brand only inspires us to continue providing high quality, reliable, fuel efficient, fun to drive and the best value for money vehicles.” said Mr. Hiroshi Shimizu, HCPI President and General Manager.
Experience Honda’s superior performance firsthand and schedule a testdrive. Visit www.hondaphil.com to know more about Honda’s products, services and latest offering.
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