Toyota Motor Philippines Corporation (TMPC) in cooperation with its dealers, partners, and suppliers is proud to announce the 2011 Toyota Motorist Assistance Campaign for the motoring public this Holy Week.
The project, now on its 20th year, is an annual, non-profit, civic oriented service activity that aims to extend customer service to all motorists during the holidays by providing: (1) Free Pre-Holy Week Safety Inspection and (2) Free Roadside Assistance and Emergency Repairs.
Keep your car roadworthy and prevent hassles during your trip through the Free Pre-Holy Week Inspection offered by all Toyota dealers nationwide from March 21 to April 19.
Have your car enjoy the perks of the free 20-Point check up, which include inspection of the wiper blades, lights operation, air-conditioner cooling performance, fuel level indicator, fluid and hose condition, check of your: engine, transmission, brakes, engine cooling system, and power steering. We will also check your spark plugs, exhaust system, shock absorber, drive shaft boot, brake system: parking brake travel, pad and shoe thickness, and the condition and pressure of your tires.
Look forward to a friendly face at every stop as Toyota ensures free Roadside Assistance and repairs to all vehicles with emergency concerns for all models and makes.
Toyota Motorists Assistance teams are located at strategic points from North to South of Luzon. On-Site and Roving Assistance Teams are ready to assist you in the ff areas in Caltex Stations:
1.) Upper Session Road, Baguio
2.) Rosario, La Union
3.) Urdaneta, Pangasinan
4.) Tagaytay City
5.) Turbina (along Pan-Philippine Highway), Calamba, Laguna
6.) Halang, (along National Highway) Calamba, Laguna
7.) Calauag, Quezon
Emergency Road Side assistance include diagnosis and actual emergency repairs, such as: engine overheating, underchassis, electrical, aircon, steering, brakes, and wheel problems doable within the scope of the campaign. Expect Toyota Quality Service and Toyota Genuine Parts, as well as trained and experienced Toyota Technicians and Service Advisors, to give your car the treatment it deserves.
Toyota Roadside assistance will be available on Maundy Thursday, Black Saturday and Easter Sunday from 8AM to 5PM, and on Good Friday from 8AM to 12NN.
The Toyota Motorists Assistance Campaign is an initiative of TMPC, in collaboration with Caltex Philippines, Inc.; Philippine Auto Components (Denso), Inc.; Du Pont Far East, Inc.; Emicor, Inc.; 3M Philippines, Inc.; Fujitsu Ten Corporation of the Philippines; Paint Marketing Co. Phils., Inc; Motolite; Metrobank Card Corporation; and Federal Chemicals (Akzonobel), Inc.
For more inquiries, feel free to contact: Customer Assistance Center Hotline (CAC): 819-2912 or visit our website: www.toyota.com.ph.
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Toyota Motor Philippines Corporation (TMPC) fortifies commercial vehicle market leadership last May, with 2,985 units sold capturing 33.5% of total CV market. This is largely attributed to the significant surge in sales of CV line-up led by the Innova and Fortuner with 1,016 and 581 units respectively.
TMP also maintained its no. 1 position in the passenger car market with 1,835 units sold, cornering 36.2% of total PC market. Strong PC sales has been further boosted by the introduction of the new Vios and its additional 1.3 automatic transmission variant. For the month of May, the new Vios registered 1,385 units sales with a staggering 36.1% market share, making it the best-selling vehicle in the country.
Based on the results of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), total market reached 13,989 for May. Toyota sold a total of 4,820 units sold, cornering 34.5% of total market share.
In terms of year-to-date sales, Toyota continues to be number one in passenger car, commercial vehicle and overall sales, keeping firm grasp on the Triple Crown Title. Total CV sales is at 13,597 units, PC at 7,800 units, and overall sales at 21, 397 units. In a statement, Raymond Rodriguez, TMP’s First Vice President for Vehicle Sales Operations expressed, “Toyota’s significant performance for the month of May is attributed to favorable economic conditions and aggressive marketing efforts. We are pleased by the positive market reception of the new Vios and we are grateful to our customers for making this locally manufactured vehicle the best-selling car in the country.”
Toyota’s leadership position in the automotive landscape, as reflected in the May year-to-date sales performance, inspires Toyota to further improve their products and services to cater to the needs of consumers.
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Toyota Motor Philippines Corporation (TMPC) today announced the debut of the 2010 Vios line-up with a refreshed design, more functional interior features, and a new 1.3 automatic transmission variant. The new Vios, with sophisticated styling, riding comfort and optimum fuel-efficiency, will be available in the market this April.
Since its Philippine debut in 2003, the Vios led the change in the automotive landscape with the creation of the subcompact passenger car segment. Then positioned as an entry-level car, the Vios provided car buyers with a better option for a more convenient, fuel-efficient and affordable vehicle that suits their practical lifestyle. In 2007, Toyota marked another milestone with the introduction of the second generation Vios, a model proudly made in the Philippines.
For over six years, the Vios has dominated the subcompact sedan segment with 62,790 units in cumulative sales as of February 2010. Since 2007, the Vios has been the country’s consistent best-selling vehicle.
The 2010 Vios has been refreshed with significant improvements in terms of style and sophistication on the façade, and practical features on the interior. A touch of elegance is injected into its head-turning shape to make it more appealing than ever. The refreshed Vios comes with a redesigned front grille, front bumper and fog lamps, multi-reflector headlamps, side view mirror-integrated turn signal lamps, sporty 15” alloy wheels and new rear combination lamps.
On the inside, its cabin is engineered to give a host of smart convenience features. The cockpit places major controls close at hand and keeps all vital information a quick glance away , all in a sweeping organic design. New interior features include a sporty leather steering wheel with audio controls, restyled instrument panel, chrome accents, and an auxiliary port for audio players. It retains some of its most functional treats such as the multi-information display, optitron meters, power window and door locks now available for all variants, remote keyless entry with alarm, front armrest with built-in cup holder and center console multi-purpose storage bin, flat rear passenger floor for more space, and a roomy, 250-liter trunk space.
The new Vios also offers enhanced active safety with its Anti-lock Braking System (ABS), brake assist, Electronic Brake-force Distribution (EBD), and 4-wheel disc brakes. A Global Outstanding Assessment (GOA) body and dual SRS airbags are also included ensuring passive safety.
In terms of performance, the Vios offers zippy acceleration with its 1,500cc VVT-i DOHC 4-cylinder 16-valve engine producing 107hp at 6,000 rpm. Both 1.5 and 1.3-liter variants offer fuel efficiency which is the best in its class. It provides easy maneuverability with its compact size and a minimum turning radius of just 4.9 meters. Its Macpherson strut suspension is well tuned for ride comfort and sure-footed handling. And now, the 1.5-liter variant’s gate-type automatic transmission with Super ECT is now made available for the 1.3E variant as well.
The new Vios is available in six colors: silver metallic, black, beige metallic, red mica metallic, bronze mica metallic and the new light blue mica metallic. The line-up is offered at Php 810,000 for the 1.5G A/T variant and Php 775,000 for the 1.5G M/T, Php 720,000 for the 1.3E A/T and Php 685,000 for the 1.3E M/T, and Php 599,000 for the 1.3J M/T variant.
For more information about the new Toyota Vios, please log on to www.toyota.com.ph, or call Toyota Customer Assistance Center Hotline at 819 2912 or visit any of Toyota’s 28 authorized dealers nationwide.
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Beat the scorching summer heat with the Toyota Great Summer Savings!
Toyota Motor Philippines (TMP) makes driving home two of the country’s best selling vehicles easier by offering PAY LIGHT and PAY LOW promo packages for TFS (Toyota Financial Services) buyers and PAY CASH scheme for cash buyers. For February 2010, the Vios once again dominated the sub-compact category with 1,110 units sold, cornering year-to-date share of 47.1% in the small PC sub-compact segment. On the other hand, Innova remains to be the best-selling MPV with 848 units sold, translating to 45.1% year-to-date market share in the medium MPV segment.
Customers can choose from any of the three promo packages to suit their budget. With the PAY LIGHT scheme, customers can get low monthly plans for as low as P6,500 for Vios 1.3E and P7,600 for Innova J Gas for up to 72 months, 50% down payment. With the PAY CASH, up to P35,000 savings are at stake for cash buyers. Lastly, PAY LOW scheme offers down payments of as low as P65,000 for Vios 1.3 E and P79,300 for Innova J Gas. In addition, PAY LOW customers are entitled to free 1-year Comprehensive Insurance, free 3-Year LTO Registration, free chattel mortgage and a free luggage tray.
Toyota Great Summer Savings is available for select promo variants of Innova and Vios. Promo runs from March 3-31,2010.
Visit any of the 28 dealerships nationwide now and avail of the Toyota Great Summer Savings!
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On February 10, 2010, Toyota Motor Philippines announces that it will conduct a Special Service Campaign to install a modified ABS management program on Prius, which are sold in the market.
Toyota places the highest priority on the quality of its vehicles. Toyota is constantly monitoring the performance of our vehicles through a variety of quality programs.
In the Prius models, some customers may feel a slight delay in brake reaction, when driving the vehicle over certain road condition while lightly applying the brakes. As customer satisfaction is of paramount importance, Toyota has decided to conduct the special service campaign for the Prius models.
TMP has started contacting Prius customers and will perform required repair, at no cost to customers.
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Toyota Motor Philippines (TMP) today announced that TMP and Lexus Manila Inc. (LMI) models sold in the Philippines are not affected by the U.S. Accelerator-pedal Recall.
Toyota Camry and Corolla Altis sold by TMP in the Philippines are manufactured in Thailand while RAV4 models are imported from Japan.
Last January 21, 2010, consistent with its commitment to product safety and quality, Toyota Motor Sales USA initiated a Safety Campaign on sticking gas pedals of specific US market models, including certain 2009-2010 RAV4, certain 2009-2010 Corolla, certain 2007-2010 Camry, 2009 – 2010 Matrix, 2005 - 2010 Avalon, certain 2010 Highlander, 2007 - 2010Tundra, and 2008 - 2010 Sequoia, in coordination with the NHTSA*.
In rare instances, there is a possibility that certain accelerator pedals may mechanically stick in a partially depressed position or return slowly to the idle position. The condition does not occur suddenly and results from wear. Toyota is not aware of any accidents or injuries related to the issue. It is working quickly to remedy the situation.
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Toyota Motor Philippines posts a new record in 2009 with year-end sales of over 46,000 units, the highest the company has ever sold in its 21-year history in the local market. Furthermore, Toyota once again achieved its 8th consecutive triple crown by also being the leader in both passenger cars and commercial vehicles segments. As a way of thanking its customers for these momentous achievements, Toyota launches the GREAT UPGREATS Raffle Promo and extends its SAVINGS SPREE Promo this January.
According to the report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI), combined Toyota and Lexus sales reached 4,900 units for the month of December alone, the highest monthly sales for the year. This gives them a total of 46,193 units sold for the year, capturing 34.9% of the market. “This is a good conclusion for 2009 for us. We have recently surpassed our 600,000-unit cumulative sales mark in mid December, and our dealer network’s consistent strong performance pushed another milestone, setting a new sales record of over 46,000 units,” expressed Yuji Goto, Executive Vice President. “As the leader in the local automotive industry, we are also happy that we remain consistent in achieving the Triple Crown, now for the 8th consecutive year. Despite numerous challenges the past year, including the global economic crisis, a couple of devastating calamities, and aggressive competitor efforts, we were still able to achieve these milestones,” Goto added. Toyota dominated both passenger cars with 17,237 units and commercial vehicles with 28,956 units for the year. This includes 11,990 units of Vios and 10,328 units of Innova, two of the country’s best-selling vehicles.
Toyota sees 2010 as a growth year. “We forecast that the market will further grow if the positive trend continues. As far as Toyota is concerned, we will target to break another record next year and hopefully surpass this year’s sales,” added Goto. TMP earlier announced the introduction of new models starting with, Innova Sport Runner in January. Aside from new product, TMP plans to continue aggressive efforts prioritizing its locally-manufactured vehicles Vios and Innova, and promote affordability of their products with various financing schemes through their financial arm, Toyota Financial Services (TFS).
And as a way of showing gratitude to customers for once again making them Number One, Toyota launches the GREAT UPGREATS Raffle Promo to jumpstart the year. For sedan lovers, customers of Vios gets the chance to win an Altis 1.6G A/T, while Corolla Altis customers have the chance to win a Camry 2.4G A/T. For those interested in bigger vehicles, Innova buyers can be the lucky winner of a Fortuner 4X2 Gas A/T while those who buy a Fortuner may be upgraded to a Previa 2.4Q Gas A/T. Customers of participating models with purchases made from January to February 28, 2010 are eligible to join.
Aside from the raffle, Toyota’s SAVINGS SPREE will also be extended for the Vios and Innova. Customers can choose from any of the three schemes. PAY LOW scheme through TFS lease-to-own plan offers a low cash-out and an all-in package including free one year comprehensive insurance, three year LTO registration, and no chattel mortgage. PAY LIGHT scheme offers low monthly plans with zero percent interest up to 12 months for select variants. PAY CASH scheme offers as much as P30,000 savings for cash buyers. The Toyota Savings Spree Promo runs until January 31, 2010..
“This is our way of expressing our gratitude to the loyal Toyota customers who have helped us become number one in 2009. By making our vehicles more affordable, we hope to offer a better and more prosperous new year to all,” concluded Goto.
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Toyota Motor Philippines sets the stage for the new Year 2010 as they introduce a tougher version of the country’s best-selling commercial vehicle, the Innova Sport Runner. All the passenger car-like comfort offered by the Toyota Innova is packed inside this new variant, with an improved sportier exterior. The Innova SR features new overfenders, side skirts, rear spoiler, front fog lamp design similar to the G variant, 15” alloy wheels in a wider 225 / 55 R15 tires and Sport Runner badge. The Innova SR comes in black and bronze exterior colors. It will be available in 2.5-liter diesel manual and automatic transmissions at Php 999,000 and Php 1,064,000 respectively. “The Sport Runner is a fresh addition to the Innova line-up. While the Innova has been consistently performing very well since its 2005 introduction, averaging 900 units per month in sales, we understand that there are customers who are also looking for a tougher or sportier look that will compliment the Innova’s driving performance and riding comfort. We are confident that this new variant will further solidify the Innova’s position as the best-selling MPV, and will contribute to TMP’s overall sales leadership,” surmised Raymond Rodriguez, First Vice President for Vehicle Sales. The Innova Sport Runner will be available in any of Toyota 27 outlets nationwide this month.
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Two years after hitting the half million units sold mark, Toyota Motor Philippines Corporation (TMP) has once again reached another milestone last December 7, 2009 with cumulative sales of 600,000 units since the start of its operations in 1988. TMP is the first car manufacturer in the Philippine automotive industry to bag this achievement.
For 21 years of being in the industry, TMP remained consistently focused on catering to diverse needs of Filipino consumers. It offers an extensive model line-up of fourteen vehicles distributed to 27 dealer outlets nationwide. By maintaining its strong commitment in providing high quality products and excellent services to its customers, TMP has made its way to being the market leader for eighteen years. TMP is also proud to reveal that despite the economic slowdown in 2009, it has garnered year-to-date sales of 46,193 units as of December 2009.
“While this remarkable feat is made possible by cooperative efforts of the entire Toyota network, we are most grateful to the 600,000 Toyota customers for their trust and loyalty for the brand. We will continue our pursuit of improving our processes to deliver the best for our customers.” expressed Mr. Raymond Rodriquez, TMP’s First Vice President for Vehicle Sales Operations.
As TMP strives to retain its leadership in the market, it also takes up initiatives to unfailingly fulfill its social responsibilities. TMP continuously adheres to its commitment to local production with the Vios and Innova, which are currently the country’s top 2 best-selling vehicles with combined average monthly sales of 1,800 units. By introducing the Hydrid Technology of Prius in the Philippine market, it stands at the forefront of promoting the technology and the environment. TMP also embarks on various socio-economic programs through its socio-humanitarian arm, Toyota Motor Philippines Foundation (TMPF).
The 600K unit sales milestone is a testament of Toyota’s favorable position in the market owing to the respect and confidence of customers in the brand. This drives Toyota to keep moving forward in developing innovative technologies not only to address the changing needs of customers but also to further contribute to the development of the Philippine automotive industry.
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Mr. Hermogenes Villareal, Alabang Country Club, Inc. President, Mr. Paulino Cortez, 2010 Alabang Country Club Super Raffle Committee Chairman
Lexus Manila Inc. (LMI) and Toyota Motor Philippines (TMP) partner with the prominent Alabang Country Club, Inc. (ACCI) for one of their biggest annual event, the 2010 Alabang Country Club Super Raffle. The said event, to be slated in March 2010, aims to raise funds for ACCI’s Corporate Social Responsibility Efforts, as well as to express their gratitude for their members continued support and loyalty by featuring international Filipina artist, Ms. Lea Salonga.
Members of the prestigious ACCI are keyed up as the 2010 iteration of the eagerly-anticipated Alabang Country Club, Inc. Super Raffle kicked-off with a contract signing last November 4, 2009. The major prizes for next year’s esteemed Raffle were provided by LMI and TMP.
Lexus Manila, represented in the ceremonial contract signing by President, Mr. Daniel Isla presented the newest and most stylish member of the Lexus lineup, the 2010 Lexus IS300 Convertible. The IS300C, in Dark Red Mica Metallic is the much-sought after grand prize. It is powered by a 3.0L V6 engine with dual variable valve timing with intelligence (VVT-i) and is equipped with a 6-speed automatic electronically controlled transmission (ECT). The highlight of the car though is the elegant three-part retractable hard top, with a retracting time of just 21 seconds, it is the fastest three piece hardtop in its class.
Mr. Jose Maria Atienza, Vice President for Vehicle Sales Operations of Toyota Motor Philippines Corporation, was also on hand as Toyota provided more of the prizes to be raffled off. They include the Toyota Hiace GL Grandia 2.5 M/T, Toyota Hilux 2.5 E Diesel 4x2 M/T and the Toyota Vios 1.3 J M/T.
The 2010 ACCI Super Raffle, spearheaded by Mr. Paulino Cortez and ACCI President Mr. Hermogenes Villareal, will be held on March 27, 2010. World-renowned songstress Lea Salonga will perform as members of the Alabang Country Club await their chance to win exciting prizes.
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Toyota Motor Philippines Corporation offers special sales incentives for new vehicle purchases of Typhoon-affected Toyota Customers. The devastating effects of typhoons Ondoy and Pepeng have left a lot of vehicles damaged, some beyond repair. To aid flood-affected Toyota customers, TMPC will offer discounts ranging from P25,000 to P62,000 for select Toyota models for purchases made from October 1-31, 2009.
There are two ways to avail of Toyota’s special sales incentive. With the PAY CASH scheme, customers with cash purchases will enjoy special discounts for the Vios, Innova, Yaris, Avanza, Hilux, Altis, Hiace, Fortuner, RAV4 and Camry.
With the PAY LOW scheme purchases made through Toyota Financial Services (TFS) Lease-to-Own scheme will enjoy payment terms from 24 to 60 months, 10 to 30% cash out, and an all-in package including free one-year insurance with Acts of God coverage, LTO registration, and no chattel mortgage. A 90-day payment holiday will also be enjoyed wherein the first monthly amortization will be settled by customers three months after vehicle release.
Toyota’s special typhoon assistance is open to all Toyota customers of typhoon “Ondoy” and “Pepeng” who are interested to replace their flooded vehicles with a brand new Toyota. Only those with vehicles flooded from seat level and above are eligible to participate. This special promo is available at any authorized Toyota Metro Manila and Luzon Dealers only.
“As the country’s biggest automotive company, this is our way of letting our customers know that Toyota will be here every step of the way to help them. We are already offering special discounts for parts and labor for those whose damaged vehicles need repair. But we also understand that there are cases where the damages are beyond repair. This is why we are offering discounts for new vehicle purchases,” expressed Raymond Rodriguez, First Vice President for Vehicle Sales Operations. TMPC is also offering 40% discount on engine ECU, 20% discount on selected flood-affected parts, and 20% discount on labor.
For more information on Toyota’s special assistance for flood-affected customers, please contact the Toyota Customer Assistance Center (CAC) at 819 2912.
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Toyota Motor Philippines Corporation (TMPC), the country’s leading automotive company, is set to introduce the improved line up of its International Innovative Multipurpose Vehicles (IMV). This is composed of the Hilux pick-up truck, Fortuner compact sport utility vehicle (SUV), and Innova multipurpose vehicle (MPV). Toyota’s improvement of the IMV aims to further strengthen the company’s number one position in the Commercial Vehicle segment.
The country’s top-selling Commercial Vehicle, the Innova, offers more convenience with an automatic up/ down Power Driver Window for grades E, G, and V. On the other hand, the basic J variant now comes with a Driver’s Airbag and a 4 spoke steering wheel. More color selections are also now available - Bronze Mica Metallic is offered for the G and V grades and Jade Green Metallic for the E and G grades.
The Hilux, the country’s highest selling pick up, enhances its current line up with improvements for the G, E, and J variants. The 4X4 and 4X2 G grades both now have and Automatic Up/ Down Power Driver Window and 16” wheels. The 4X2 E grade now has better clearance and boasts of a tougher look with a taller frame, similar to the boldness of the 4X4 G grade. This is further complemented by an Automatic Up/ Down Power Driver Window, 16” wheels, Driver’s Airbag, Seatbelt Warning, 4 Spoke Steering Wheel, Power Doorlocks, and Front Fog Lamps. The 4X2 J improves safety with Driver’s Airbag and Seatbelt warning system.
The new Fortuner’s comfort is ensured with its Double Wishbone Front Suspension System. Convenience is also prioritized with an Automatic Up/ Down Power Driver Window for all variants. The 3.0 4x4 V Diesel grade, with Automatic Transmission, also comes with a 6 Way Power Driver’s Seat and Power Retractable Windows. A new variant, the 2.5 G Diesel with Manual Transmission, is now offered for more options.
For more details about the IMV, visit any of the Toyota Dealerships nationwide today.
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Toyota Motor Philippines Foundation (TMPF) supports Filipino Matters as the official transportation for the Filipino Pride Book Tour (Luzon Leg). With Toyota’s belief in the Filipino people and its objective to support enhancement of local vehicle manufacturing as a partner in national development, both organizations share the goal of establishing reasons why we should be proud to be Filipinos. From July 24 to September 11, the Innova will be used in a tour of over 40 colleges and universities all over Luzon to discuss the importance of national pride and how can it help in nation-building. Filipino Pride will soon embark on a ride towards instilling Filipino national pride powered by Innova, itself, a vehicle proudly made by Filipinos.
Filipino Matters is a non-profit, non-government organization composed of volunteers who bonded together to instill national pride, develop a greater sense of social consciousness and uplift the dignity in every Filipino through meaningful advocacies and viable social businesses. Filipino Matters develops creative and doable solutions to change people’s mindsets, believing that changing so can help us move forward as a nation.
Filipino Matters will hit the road this July to promote national pride and love of country through its first project, the completed first volume of Filipino Pride. Volunteer Dale David sums up the aim of the project: “The Filipino Pride is a compilation of essays featuring the best things that we Filipinos can be proud of about our country and our people. It is a tribute to our great heroes, leaders, athletes, scientists, artists, authors and entrepreneurs who brought fame and glory to our nation through their works and deeds. It also highlights the dignity of our values, the richness of our culture and the honor of our people."
The journey is anchored on the partnership of Toyota and Filipino Matters. TMPF, thru its President – Dr. David Go beams with pride as he says that the Vios and Innova are products of Filipino ingenuity and craftsmanship. In a statement, Dr. Go expressed, “We at Toyota are very proud that in spite of the challenges of trade liberalization and financial crisis, we continue to find ways to maintain the local manufacturing operations in the country. We firmly believe that the products we produce here, like Vios and Innova are at par with the world’s best in terms of quality and customer satisfaction. Most importantly, they are made by skilled Filipino hands that create employment for the local economy to grow. Our support to the Filipino Pride reflects our strongest support to your endeavor to enhance the dignity of labor of every Filipino by doing their ordinary duties, extraordinarily well.”
For more information about Filipino Pride and Filipino Matters, please log-on to www.filipinomatters.org.
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Toyota Motor Philippines Corporation (TMPC) is set to introduce a sporty addition to its Vios line-up this July. The new Vios S is available in 1.5-liter fuel-efficient VVT-i engine. Exclusive sporty features for this grade include HID headlamps, 17” alloy wheels, rear spoiler, and a special “S” badge. The Vios S is offered at Php 805,000 for the automatic transmission and Php 770,000 for the manual transmission, and is available in youthful shades of thermalyte, black and blaze. “The Vios is the country’s consistent best-selling vehicle with average sales of 900 units per month and is proudly made in Toyota’s Sta. Rosa manufacturing plant. Following the success of our limited edition 20th anniversary Vios model, the addition of this sporty variant is aimed to strengthen Toyota’s lead in the passenger car segment, targeting younger customers who are looking for an edgier character in their vehicle at an affordable price with optimum fuel economy,” expressed Raymond Rodriguez, TMPC’s First Vice President for Vehicle Sales. Visit any of 27 Toyota Dealers nationwide for more details.
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Following the debut of the country’s first hybrid vehicle, the Prius, Toyota Motor Philippines Corporation (TMPC), made their commitment declaration for the environment. As the world’s first mass-produced eco-friendly car, the Prius is a symbol of Toyota’s integrated efforts towards creating a better future by giving motorist an option to drive with less fuel consumption, less harmful emissions, using a product made of recycled and environment-safe materials. “As we move towards one world, one future, we learn that there is no one solution to all of Earth’s problems. And we cannot do it alone. We need your help to make that dream come true. Everyone can do their share, everyone can make their first move. YOU DON’T NEED TO OWN A PRIUS TO DO A PRIUS, if you believe in what it stands for. Together we can make the world greener, one Prius at a time. TOGETHER, WE PRIUS,” expressed TMP President Hiroshi Ito, as he heads the Eco Pledge Ceremony together with other TMP key executives, (From Left to Right) Mr. Yuji Goto, EVP; Dr. David Go, Senior EVP; Mr. Daniel Isla, First VP for Marketing; Mr. Raymond Rodriguez; FVP for Vehicle Sales Operations.
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Toyota Motor Philippines Corporation, the country’s leading automotive company, unveiled the country’s first-ever hybrid car on June 19, 2009 at the Rockwell Tent in Makati City. The Prius is the world’s the pioneer in hybrid technology, able to run on both conventional 1.8-liter engine and electric motor that work in tandem to provide superb fuel-efficiency, low emissions, acceleration, and quietness. “For us at Toyota, being the industry leader means more than simply being Number One in Sales. It also means leading in SOCIAL RESPONSIBILITY and PIONEERING TECHNOLOGY. And indeed, for us and the 1.2 million owners all over the world, the Prius is not just a green car. It is a symbol, a by-word, of all positive contribution for the environment, no matter how big or small,” expressed Hirohi Ito, TMP President.
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Toyota Motor Philippines Corporation (TMP) announces the introduction of the country’s first ever hybrid vehicle available in the market, the Toyota Prius. The Prius remains worthy of its name which means “to precede” in Latin, as it is the global pioneer of hybrid technology and many are following its lead.
The Prius makes use of Toyota’s Hybrid Synergy Drive (HSD), which is celebrated as a breakthrough in vehicle technology, being able to run on its gasoline engine, electric motor or both, as directed by the intelligent energy-management system.
It takes pride in having one of the world’s highest fuel efficiency, having achieved a consumption record of 38km/l1, while providing power similar to a larger 2.4-liter engine. Aside from high fuel efficiency, the flexibility of the hybrid system delivers cleaner emissions and cabin quietness but also provides powerful acceleration when needed.
Since its debut in 1997, the world’s first mass-produced hybrid vehicle was sold in over 40 countries and regions around the world. Its cumulative sales exceeded 1.25 million units as of March 31, 2009. The 2009 Prius, is the third-generation model, which will be launched in over 80 countries worldwide to further promote hybrid technology.
Synergy of the Electric Motor and Engine
When starting off, the vehicle runs solely on electric power. As it speeds up both the electric motor and the engine drive the wheels to achieve smooth acceleration. An intelligent management system controls both the motor and the engine for high performance. The vehicle can also run solely on the electric motor at slow-cruising speeds.
Another energy-maximizing feature of the Prius is its regenerative breaking. This allows the motor-generator to recharge itself by converting kinetic energy into stored electric energy, which would be used later on, as the vehicle starts to move again. Furthermore, the engine shuts down when the vehicle comes to rest. The system conserves fuel and minimizes CO2 emissions by limiting engine operation.
Vehicle Outline
Advanced hybrid performance
The Prius does more than fulfill its responsibility to the environment with its world leading performance. Aside from its standard hybrid setting, the new Prius also comes with three alternative driving modes.
The Eco Mode helps drivers achieve their best mileage with emphasis on fuel efficiency. The Eco-Drive Monitor on the central instrument panel monitors driving manner and displays: 1) the Hybrid System Indicator, which shows status of accelerator operation and energy regeneration, 2) one-minute or five-minute fuel efficiency rates, 3) a fuel efficiency history that shows average and maximum consumption for the past five trips, and 4) real-time energy consumption.
For a sportier feel, the Power Mode offers more agile driving due to more reactive accelerator response.
The EV (Electric Vehicle) Drive Mode allows driving on battery power alone at low speeds, if conditions permit. This results to quiet, smooth and zero-emission operation.
Higher engine efficiency
The newly developed 1.8-liter gasoline engine reduces rpm and lowers fuel consumption at high speeds. The ample output and torque result to improved overall performance and economy.
In addition to this, the Prius employs Toyota’s first electric-powered water pump which contributes to the engine’s efficiency, requiring no belts under its hood for better fuel economy and less potential maintenance.
Optimized Weight of Key Components
Almost all of its elements contribute to the Prius’ superb performance. To name a few, the engine is more efficient, the high-speed motor’s output was improved, the reduction gear’s torque was increased, and the inverter and other parts are smaller and lighter. The power control unit uses a boost converter to raise system voltage to a maximum of 650V, despite the overall reduction of the hybrid battery’s size.
Moreover, the uses of sound-absorbing and vibration-controlling materials, and the adoption of a high-rigidity body, help further minimize noise in the cabin.
The high-output nickel-metal hydride hybrid battery features smaller cooling intake/ exhaust ducts and fans which maximize energy storage capacity. Its size is also more compact and is strategically tucked in the rear area to increase cargo space, specifically 30 liters more than that of the second-generation Prius.
Functional Aesthetics
The vehicle’s aerodynamic performance is one of the world’s best with a coefficient drag of 0.25. Every angle of the Prius was taken into consideration to achieve superiority in both function and design. The front pillars were moved forward by 25mm and placed at an oblique angle to refine the character lines and reduce drag while the roof peak was moved back to create a roomier rear space. The optimized platform helps achieves smooth steering, superior straight-line driving and cruising stability at high speeds.
The advanced cockpit design is divided into two zones complementing form and function. The Command Zone optimizes the position of the vehicle’s controls for easy operation, whereas the Display Zone is designed for high visibility of driving information.
Further reflecting its eco-friendly nature, the driver’s seat cushion, scuff plates, and other interior components are made of Ecological Plastic. The wide instrument panel reflects a pattern similar to leaf veins, to further enhance ecological feel.
Equipment ahead of the times
The world’s first Touch Tracer Display allows the driver to view the toggling movement on the display screen as the steering wheel audio, air conditioning and display switches are depressed. The Heads-Up Display (HUD) provides safety and convenience through reflecting the Hybrid System Indicator onto the windshield glass just in front of the driver’s line of sight, for minimal eye movement and better concentration on the road. Visibility is also ensured with the HUD’s height and brightness adjustment switches.
Vehicle Stability Control (VSC), seven Supplemental Restraint System (SRS) airbags and an Active Headrest for the driver and front passenger take safety features to the next level.
The “Global Outstanding Assessment” body has been further developed to create an advanced collision-safety structure to reduce injuries of both passengers and pedestrians.
Dawn of the Hybrid Age
The Prius meets both the Euro 5 and the new 2015 Japanese fuel efficiency standards, the strictest standard for emissions in Japan. This could be attributed to the low emissions of the third generation model, which was lowered by 75%.
Toyota employed the Eco-Vehicle Assessment System (Eco-VAS) while it was in the process of designing the Prius. Eco-VAS is an original, comprehensive, environmental impact assessment system.
Review of materials, processing methods and adhesives used for interior parts reduced volatile organic compounds and unpleasant interior odors.
The Prius offers just a preview of the latest innovations in hybrid engineering and leading-edge technologies. In continuously finding ways to improve fuel economy, reduce oil consumption and harmful emissions, Toyota is working towards its ultimate goal of sustainable mobility.
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Toyota Motor Philippines Corporation (TMP) recently unveiled the latest version of the sporty Yaris sedan. In enhancing luxury and styling features, Toyota aims to elevate the standards of the Yaris and further strengthen the company’s lead in the Passenger Car (PC) segment.
The new 2009 Yaris is designed to be at the forefront of innovative design and technology. It is equipped with interior and exterior enhancements that compliment the performance of the 1.5 liter 1NZ-FE 16 valve DOHC engine with VVT-i. VVT-i technology operates effectively to ensure higher output, cleaner emissions and enhanced fuel efficiency. This results to a maximum output of 107HP/6,000rpm and a maximum torque of 142Nm/4,200rpm.
Exterior Development
The sleeker front grille, curvier headlamps, and upgraded 8-spoke alloy wheels give the Yaris an edgier presence. On the other hand, the new bumper is now more functional with a corner protector, as well as redesigned air dams and front foglamps.
Safety and design go hand in hand with signal lamps integrated to the side mirrors and modified rear combination lamps with orange turn signals.
Interior Tuning
The interior is revitalized by adapting a leather steering wheel with audio controls and an auxiliary connector to boost the fully-integrated audio system. The leather shift knob sophisticates the already potent transmission design.
Together with these adjustments, the passengers of the Yaris 2009 can also enjoy the safety and comfort features retained from the previous generation. This includes the center-positioned optitron meter for easier viewing, driver and passenger SRS airbags, and numerous compartment pockets such as a newly-adapted seat under tray.
Safety is also ensured with the Anti-Lock Brake System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist (BA) which prevents wheel lock-up on slippery roads, distributes the right amount of brake force to each wheel, and provides supplemental brake pressure during panic braking. Electronic Power Steering and Drive-by Wire Controls improve fuel efficiency and maximize control. The vehicle’s turning radius of 4.7 meters also makes it more maneuverable.
All technological advancements of the new Yaris are part of Toyota’s vision of moving forward, for the enjoyment and comfort of its customers.
The 2009 Yaris is offered in 2 variants, either with automatic transmission at P766,000 or manual transmission at P731,000. Available colors are Freedom White, Cosmo Red, Extreme Black, Medium Silver Metallic, Silver Metallic, and Light Blue Mica Metallic. For more information, visit any of Toyota’s 27 dealerships, nationwide.
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Toyota Motor Philippines Corp. (TMP) held its fifth Media Roadtrek last May 21-23, 2009 throughout western Negros Island. Through visiting various locations around the country and getting closer nature’s wonders, the annual event aims to promote environmental awareness, local tourism, and sustainable mobility. Since its first run in 2005, the Roadtrek has seen various regions across the country including Panay Island, Davao, Cagayan de Oro, Cebu, Dumaguete, Rizal, and Palawan.
The Toyota Roadtrek’s fifth run this year included 24 media participants who experienced a comprehensive test drive of the locally-produced and Completely Knocked Down (CKD) Innova and Vios.
Media attendees represented major print and broadcast outfits including Philippine Daily Inquirer, Philippine Star, Manila Times, Business Mirror, Manila Bulletin, Manila Standard-Today, FHM, TopGear, C! Magazine, Motoring Today, Auto Extreme, Auto Review, Stoplight TV, and Magic 89.9. Participants were divided into 6 groups with 4 members and 1 vehicle each. The Vios and Innova traversed roughly 500 kilometers from Sipalay in Negros Occidental to Dumaguete City in Negros Oriental.
Toyota’s Bacolod dealership, represented by its Assistant General Manager Mr. Roque Jarillo, welcomed the participants, “Holding the Roadtrek in Negros Island is very befitting of this year’s Environmental Theme. Bacolod is famous for its eco-treasures as recognized with our hall-of-fame award as the country’s cleanest, greenest and most livable city. The Vios and Innova will prove worthy companions as you enjoy the extensive road network matched with the greatest view of the South China Sea and the famous Mt. Kanlaon.”
From there on, activities took place in the diverse areas of Negros including the up-hill winding roads of DS Benedicto, Sugarcane-hauling and Crab-catching challenges in Kabankalan, the hilly rough roads of Cauayan and Balanan Lake in Siaton, and the city traffic of Dumaguete. Driving through various road conditions and terrains, and performing environmental conservation challenges demonstrated the vehicles’ versatility, performance, toughness and fuel-efficiency. “Toyota vehicles are capable of traveling various road conditions of the Philippines, and at the same time able to cater to diverse lifestyles of customers, regardless of the province or region they come from,” reaffirmed Raymond Rodriguez, TMP’s First Vice President for Vehicle Sales Operations.
Efforts of teams who played their best were recognized with cash prizes during the Culminating Night. These were awarded by Toyota’s Marketing Officers, Mr. Daniel Isla, First Vice President, Mr. Raymond Rodriguez, First Vice President for Vehicle Sales Operations (VSO), Mr. Jing Atienza, Vice President for VSO, and Mr. Sherwin Chua-Lim, Assistant Vice President for Sales Distribution Department.
The 2nd Runners Up were Allan Madrilejos of FHM, Boom Gonzalez of Magic 89.9, Jaykee Evanglista and Dinzo Tabamo of TopGear. The 1st Runner Up was composed of Vernon Sarne of TopGear, Brian Afuang of Manila Times, Dong Magsajo and Jeff Reyes of Philippine Star. The members of the winning team who scored the most points were Butch Gamboa, Jenny Bleza, and Matt Mallari of Auto Focus and Charles Buban of Philippine Daily Inquirer.
The positive response of the participating media and their willingness to participate in the Roadtrek inspires Toyota to continue the tradition. In line with moving forward, this is only one of Toyota’s efforts to work towards sustainable mobility.
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Toyota Motor Philippines Corporation (TMP) recently launched the all new Hilux FX last April 6, 2009. As an answer to its customer’s business and hauling needs, Toyota makes use of the Hilux’ agile frame by installing a rear deck which can accommodate more passengers and cargo. The launch of the new Hilux FX will further reinforce the company’s number one position in the commercial vehicle (CV) segment.
The Hilux takes pride in its tough qualities and its fuel efficiency. During the Department of Energy Fuel Economy Run in 2008, it garnered 19.2 kilometers per liter. The Hilux also features the D-4D engine and Toyota Outstanding Performance (TOP) Platform, similar to the Fortuner and Innova.
The D-4D type engine is a common-rail diesel engine that is able to supply high-pressurized injections at all speed levels, controlled by a 32-bit ECU giving you increased power, better combustion resulting in better fuel efficiency coupled with less vibration and noise in its dynamic 2.5L engine displacement.
The Toyota Outstanding Performance (TOP) Platform is a tough ensemble of the highly-rigid frame chassis and individual front suspension for optimum driving stability, maximum support and superior riding comfort. The TOP Platform becomes more functional with other deck options offered for the Hilux FX, customized to fit various requirements.
The power and versatility of the diesel vehicle is maximized, with Hilux FX’s seating capacity of up to 15 passengers – 12 at the back and 3 in front or a maximum loadable weight of 1,000 kilograms. The rear air-condition system with independent controls and the rear foldable seats for more space are provided for convenience. In addition, the Hilux FX also features a 2 DIN CD Audio Player with MP3 and AUX functions, a large access window that links the front and rear cabins, a 60/ 40 split for the back door, and a step bumper for more ease.
The Hilux FX is offered either with rear air-condition at P840,000 or without air-condition at P810,000. Hilux cab and chassis for other deck options are also available. Start your business with the new Hilux FX and visit any of Toyota’s 27 dealer outlets nationwide or www.toyota.com.ph for more information.
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