Honda Cars Philippines Inc. (HCPI) has formed Blue Skies Alliance in marking its 20 years of local operations. In celebration of its 20th anniversary, Honda upholds its longtime pledge way back in 1966 to leave blue skies for our children as initiated by Honda’s founder, Soichiro Honda. As a testament to its commitment to preserve the environment, HCPI partnered with both private and government sectors to embark on an environment forum that covered various approaches in attaining sustainable mobility.
The forum held last week aimed to provide awareness on the country’s environmental state as well as the government’s and various non-government organization’s efficiency programs to encourage wider participation from both private and public sectors. With an escalating volume of motor vehicles on the road, collaborative measures from the different members of society are essential to realize sustainable mobility.
Present at the forum was Honda Motor Co. Ltd.’s Environment and Safety Planning General Manager, Mr. Michio Shinohara who shared Honda’s environmentally sound technological advancements, global efforts and challenges. Apart from developing clean and fuel efficient engine technologies, Honda’s commitment to the environment is also reflected in its manufacturing and dealership operations. Mr. Hiroshi Shimizu, President and General Manager of Honda Cars Philippines, Inc. imparted details of its green operations in the local setting.
Presenting the inconvenient truth about the actual state of the Philippines’ natural environment was Haribon Foundation’s Chief Operating Officer Mr. Blas Tabaranza, Jr.
In addressing climate change, Assistant Secretary Mario Marasigan of the Department of Energy covered the country’s direction and efforts to achieve energy efficiency and conservation.
Meanwhile, the Clean Air Initiative for Asian Cities (CAI), the Philippine Business for the Environment (PBE) and the Partnership for Clean Air (PCA) were promoting the United Nations Environment Programme and the Partnership for Clean Fuels and Vehicles toolkit for clean fleet management. Ms. Glynda Bathan, Policy and Partnership Manager of CAI shared some insights on how to measure and reduce carbon footprints of fleet vehicles. PBE and CAI initially collaborated with Honda when these organizations joined its fuel efficiency driving competition program called the Honda Challenge Cup. The Honda Challenge Cup, established in 1996, promotes fuel economy under normal, day-to-day driving conditions.
Mr. Jose Noda, Senior Technical Consultant of Green Philippines Islands of Sustainability (GPIoS) was also at the forum to advocate environment-friendly operations that can translate into profit. GPIoS is an initiative funded by the European Union's SWITCH-Asia Programme to help improve green and sustainable industrial development in Metro Manila and in CALABARZON region.
Apart from environment preservation, Honda is also at the forefront of promoting safety as part of its social responsibility. Honda invited Assistant Secretary Dante M. Lantin of the Department of Transportation and Communication to discuss the status of road safety in the Philippines as well as the agency’s intended direction and programs. Complementing this subject was Honda Safety Driving Center’s (HSDC) exhibit at the forum. HSDC is a world-class driving facility that offers both automobile and motorcycle riding courses within a safe and controlled environment.
Honda also took this opportunity to launch its upcoming eco-alliance with government agencies and Haribon Foundation. “The Honda group of companies, consisting of Honda Cars Philippines, Inc., Honda Philippines, Inc., Honda Parts Manufacturing Corporation and Honda Trading Philippines, through the Honda Foundation, signs a Memorandum of Agreement to share with government fleet our technical expertise and facilities for fuel efficient and safe driving training. Also, we are signifying our full support to Haribon Foundation’s Road to 2020 project. Road to 2020 aims to restore one million hectares of Philippine rainforests using native tree species by year 2020 in order to recover biodiversity. The Honda Foundation has pledged to support 20 hectares.” said Mr. Hiroshi Shimizu, president and general manager of Honda Cars Philippines, Inc.
The forum’s panel of reactors was composed of Mr. Vicente Mills Jr., president of Philippine Automotive Federation, Inc., Governor Oliver Butalid of the Board of Investments, Ms. Grace Favila, NGO Adviser of Philippine Business for the Environment, Professor Benjamin Bagadion of the Asian Institute of Management and Dr. Jose Regin Regidor, director of U.P. National Center for Transportation Studies. Other sectors also present to show support were members of the largest student-run organization AIESEC, Honda Challenge Cup Fleet Partners and Honda’s dealership and supplier network.
“The welfare of the environment is everybody’s concern. The only way of achieving sustainable mobility is by working together as one. Through the Blue Skies Alliance, Honda hopes to give the environment due care and attention for the benefit of generations to come.
The forum was also made available for viewing at www.hondaphil.com through live web streaming for the benefit of almost 18,000 Honda Facebook fans supporting the ‘Blue Skies for our Children’ movement since we launched the campaign online less than three months ago.” said Mr. Voltaire Gonzales, Vehicle Sales and Corporate Communications head of HCPI.
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Honda Cars Philippines, Inc. (HCPI) celebrates 20 years of providing the local market with fun-to-drive, environment-friendly vehicles and high quality services to bring customers sheer joy and satisfaction.
As it marks its 20th year of operations, HCPI affirms its commitment to the protection and conservation of the environment. HCPI reinforces the longstanding commitment of Honda’s founder, Soichiro Honda, way back in 1996 to leave blue skies for our children. Being the largest engine manufacturer in the world, Honda is dedicated in making modernization work in harmony with nature by producing clean and fuel efficient engines.
Honda Heritage Raffle Promo
In thanking over 240,000 patrons, HCPI celebrates 20 years of keeping the skies blue with the Honda Heritage Raffle Promo. Grand prize winners get to tour Japan and experience Honda’s fervent passion, challenging spirit and rich heritage of creating innovative and environment-friendly mobility devices. Tour of Japan includes visit to Honda Collection Hall in Twin Ring Motegi which houses approximately 350 restored motorcycles, automobiles, power products and racing machines.
Open to all Honda owners, one can earn Honda Heritage raffle coupons in three different ways. First option is to purchase any Honda vehicle from its 28 dealerships nationwide. Each model has a corresponding number of raffle coupons. Every City and Jazz purchase entitles you to 10 raffle coupons whereas Civic, CR-V and Accord purchases equates to 15, 17 and 20 coupons, respectively. Another means to earn a raffle coupon is by visiting any authorized Honda dealer, inquire or test drive any model and answer four simple questions about Honda. These showroom inquiries and test drive customers get to earn 1 coupon. Meanwhile, online savvy Honda owners can also earn 1 coupon by simply visiting www.hondaphil.com, HCPI’s facebook account and answer four Honda questions.
Aside from Japan, Honda Heritage promo also offers eco trips to Donsol, Sorsogon and loads of free fuel cards. Promo runs from October 15-December 15, 2010.
Clean, green driving machines
In choosing to drive a Honda, one helps in keeping the skies blue for the future generations by consuming less fuel and releasing less harmful emissions. Honda vehicles are equipped with i-VTEC engines which makes the most out of every drop of fuel without sacrificing the fun in driving. The i-VTEC engine employs valve timing combination that pumps in fuel only as needed. Apart from fuel efficiency, Honda vehicles have cleaner emissions. Honda is the only local manufacturer that reaches EURO 4 levels for ALL its model line-up, even if Philippine regulations only require EURO 2 compliance. EURO 4 standards translate to approximately 56% reduction in harmful emissions as compared to EURO 2 standards. To date, more than 84,000 Honda units with EURO 4 levels have already been sold and ply Philippine roads. Clearly, driving a Honda provides a sense of responsible driving for the benefit of the next generations.
For more information on Honda’s Heritage Raffle Promo and its clean, green driving machines, visit any of its 28 dealership nationwide or check-out HCPI facebook , www.hondaphil.com, posters and fliers. Remember to try before you buy. BE SMART. TEST DRIVE!
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Honda Cars Philippines, Inc. (HCPI) recently supported Auto Review’s campaign to raise awareness on road safety and courtesy among road users through 10K Run that was held at The Fort Global City.
With over 1,800 runners in attendance, Honda runners composed of Honda associates and AIESEC student members joined the pack and actively participated in 3K, 5K and 10K run categories.
Apart from developing innovative and environment-friendly mobility products, Honda is also dedicated in promoting safe driving as part of its social responsibility.
A clear testament of its stern commitment to safety is its world-class driving facility called Honda Safety Driving Center (HSDC) which offers both automobile driving and motorcycle riding courses. Located at Km. 17 East Service Road, Bicutan, Paranaque City, HSDC offers simulation of different types of actual road driving conditions, including wet, slippery surfaces and slopes, within a safe and controlled environment.
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Ford Group Philippines shifts gears by taking the fourth quarter by storm with its largest-ever Ford Expo. On October 16 and 17, drop by and see the open grounds of the SM Mall of Asia transform into the ultimate playground for Ford enthusiasts with unique displays, exciting games and the best Ford deals of the year. And for the first time, Ford is giving you the chance to get behind the wheels and test drive the newest and most complete Ford line-up of vehicles ever, including the globally popular small car, the all-new Fiesta.
“This weekend, the Ford Expo 2010 opens its doors to Filipino customers for them to see and experience the Ford's full range of car, trucks and SUVs,” says Steven Tan, Ford Group Philippines Vice President for Sales and Marketing. “This year, with the introduction of the all- new Ford Fiesta, we complete our line-up of vehicles that are leading in safety, smart technology, great design, fuel efficiency and drive quality. We are confident that now is the time to feel the Ford difference.”
Test drive any of the Ford vehicles or be one of the first in the Philippines to get behind the wheels of the all-new Ford Fiesta by simply signing up at the Ford registration booth. Get reacquainted with the fuel-efficient Ford Focus, the adventure-driven SUV Ford Escape, the tough and rugged Ford Ranger and Ford Ranger Wildtrak, and the all-around Ford Everest. And get up close to the popular small car with big all-round features, as both the sleek and stylish Ford Fiesta Sedan and the sporty Ford Fiesta Hatchback are on display and are available for drives too.
But to top off the complete display of Ford cars, trucks and SUVs, you can also expect the special appearance of a Ford Mustang Shelby GT500. And as an added bonus, see the Ford Fiesta DC-Ken Block replica rally car, as well as the renowned Ford Focus-TRS Race Car – the current 2010 Philippine Touring Car points leader.
Strike a pose beside the Ford Fiesta for free souvenir photos to take home or to tag away on the Ford Fiesta in the Philippines Facebook page. Drive like a pro and join the driver challenge with the Focus-TRS Racing Simulators at the indoor display to get a chance to win prizes and goodies from DC apparel and Ford Philippines. And the weekend would not be complete without the best Ford deals for the year including a free DVD package upgrade for the Ford Everest, and new All-In Low Downpayment, Low Monthly payment, and 60-days free amortization offers exclusively from East-West Bank.
Mark your calendars and head on over to the Ford Expo 2010 on October 16 and 17, 2010.
Admission is free! Gates open from 10:00 am to 8:00 pm.
For more information, log on to ford.com.ph.
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Toyota City, Japan, October 7, 2010—Toyota Motor Corporation (TMC) announces that worldwide cumulative sales of the Toyota “Prius”—the world's first mass-produced gasoline-electric hybrid vehicle—have passed the 2-million mark, with approximately
2,012,000 units sold as of the end of September1. Currently, Prius sales are robust in more than 70 countries and regions, particularly in Japan and North America.
The Prius was launched in Japan in 1997 and began selling in Europe, North America and other markets in 2000. The second generation was released in 2003 and the third generation in 2009.
The third-generation Prius employs the Toyota Hybrid System II (THS II) with a motor speed reduction device. More than 90% of the THS II was redesigned for the third generation, which boasts a world-leading2 fuel efficiency of 38.0 km/L3 and driving
performance on a par with that offered by a vehicle with a 2.4-liter conventional engine. Reflecting its name derived from “to go before” in Latin, the Prius, with four selectable driving modes and available advanced features such as a solar powered ventilation system, represents a pioneering, innovative step forward.
Based on sales figures collected up to September 30, 2010, TMC believes that the Prius worldwide has contributed to a reduction in CO2 emissions4 by producing approximately 11 million tons5 less CO2 when compared with gasoline-powered vehicles in the same class and of similar size and driving performance.
As part of its high-priority environment-management policies, Toyota has made a concerted effort to promote and popularize hybrid technology, chiefly through the Prius. Toyota aims to put this flexible technology to best use, aiming to annually sell at least 1 million hybrid vehicles as early as possible in the 2010s.
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