Honda Cars Philippines, Inc. (HCPI), ready for the expected influx of motorists this Holy Week by providing on-site travel aid, service and support in different travel destinations through the Honda Emergency Assistance Team (H.E.A.T.) program.

H.E.A.T. is an annual motorist assistance program that is composed of an emergency action team who provides road assistance to motorists encountering problems on their long distance travel in observance of the Holy Week.

“H.E.A.T. is intended for all customers, not just for Honda owners but for other car brands as well,” Mr. Danny Pedro, HCPI’s Senior Assistant Vice President for Parts and Services said. He added, “We, at Honda, want to be your partner for a worry-free and safe trip with H.E.A.T.”

On April 8,9 & 11, private and public vehicle owners, Honda and non-Honda customers can receive exclusive services that H.E.A.T. offers.

H.E.A.T. provides regular services and items such as preventive maintenance checks, general repairs, retail and sales, and travel advisories. On top of these, Honda also provides special services such as free 18-pt check-up, free Diagnostic System check-up, as much as 30% discount on Honda lubricants and sale of exclusive Honda products and merchandise.

There are thirteen (13) HEAT sites for the motorists in Luzon. Location includes Albay, Laguna, Cavite (Bacoor and Dasmarinas) and Batangas for the Southern part and Ilocos Norte, Nueva Vizcaya, Nueva Ecija, Pampanga, Tarlac, Bulacan, Zambales and Baguio for the Northern region. There would also be roving teams assigned to route around North Luzon and South Luzon. These groups check out the road conditions, vehicles and motorists and coordinate with the nearest HEAT sites for road updates and emergencies. Roving teams can be contacted through the following numbers: 0917-524-9084(North) and 0917-862-3986 (South). HEAT is also made possible in cooperation with Kenwood, Denso, SAVI and Take 5 of Gaddi Oil.

For a safe long distance travel this Lenten Season, it pays to take time in preparing the vehicle. Here are a few helpful reminders:

1. Under the hood: Check the coolant water in the expansion tank, the dipstick, as well as the brake and clutch fluids. Make sure that they are at the proper level.

2. Outside: Check air pressure of all tires, including spare tire. Follow the manual’s suggestions for proper air pressure settings. Also check if all lights and horn are in order.

3. Arrange the luggage, if any, in an orderly fashion. Those that are moveable while the car is in motion should be secured firmly in place.

4. For a more confident drive, it is recommended that you take the car to your trusted service center and ask for a thorough long distance check-up.

Honda’s commitment extends far beyond providing excellent services and products to its customers. Since 1993, the Honda Emergency Assistance Team has been providing motorists with quality service during the Lenten Season.

Visit www.hondaphil.com for complete details about H.E.A.T. sites. Have a safe and pleasant trip ahead.



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Introducing an exclusive series of models to be produced only in a limited edition, Dr. Ing. h.c. F. Porsche AG, Stuttgart, is expanding its successful range of SUVs: Production of the Cayenne GTS Porsche Design Edition 3 with its exclusive features will be limited to just one thousand numbered units.

With this new model, the Cayenne is continuing the innovative design line already initiated successfully with the Cayman S Porsche Design Edition 1 and the Boxster S Porsche Design Edition 2. The clear handwriting of the Porsche Design Studio based in Zell am See, Austria, one of the world leaders in industrial and product design, comes out clearly from the start in the choice of the Cayenne’s paintwork colour, Lava Grey Metallic emphasising the sporting and purist look of the car, design stripes at the side and on the engine compartment lid highlighting the exclusive origin of this very special Cayenne. The 21-inch SportPlus wheels featured as standard are also finished in this special exterior colour.



The elegant look of this new model is rounded off by bi-xenon headlights featured as standard as well as dark privacy glazing to the rear of the B-pillar and the “Cayenne GTS“ model designation in black with a red “S” at the rear. An extended roof spoiler with its double wing profile fixed in position is available at no extra cost.

Exclusive black leather upholstery with red contrasting seams on the instrument panel and doorsills further enhances the appealing looks of the 405-hp Cayenne GTS Porsche Design Edition 3. The padded three-spoke multifunction steering wheel, in turn, raises the car’s unique sporting character to an even higher level.

Electrically adjustable sports seats with a comfort memory package and high-rising side supports offer the driver and front passenger optimum seating comfort and very good support at the sides. The front headrests proudly boast an embossed Porsche logo, the centre seat sections front and rear are finished in slip-proof alcantara. The same material gives parts of the centre console and door linings as well as the inner sections of the door handles and the complete roof lining a discreet but sophisticated touch of class and elegance, while carbon trim bars bear clear and convincing reference to motorsport. The Porsche Design Edition 3 model designation, finally, stands out clearly on the rev counter, the front door entry trim and the placard in the glove compartment with the serial number of the vehicle embossed on the surface.




The unique experience in sound so typical of a Porsche comes, first, at the touch of a button from the sports exhaust system featured as standard and, second, from the Bose 5.1 Surround Sound System with no less than 14 loudspeakers and overall output of 410 W.

Not only this kind of sound, but also the outstanding performance of this special model with its 4.8-litre 500 Nm (369 lb-ft) V8 arouses particular emotions. On the road, this means acceleration from a standstill to 100 km/h with six-speed Tiptronic S featured as standard in the Cayenne GTS Porsche Design Edition 3 in just 6.5 seconds, as well as top speed of 251 km/h or 156 mph.

By tradition, every Porsche Design Edition comes as standard with unique Porsche Design accessories. The Porsche Design Chronograph exclusively matching each model, for example, stands for particular class and style. In the case of the Porsche Design Edition 3, the Porsche Design Studio has created a Type P’6612 automatic chronograph featuring a light titanium casing measuring 42 millimetres in diameter and further enhanced by a metal strap with DLC (diamond-like carbon) coating. This special coating carried over from racing engines gives the titanium body of the watch its characteristic colour, while the exclusive face of the chronograph takes up striking design features from the interior of the Cayenne.

Another perfect match for this very special vehicle is the four-piece luggage set bearing the Porsche Design Edition 3 label and made up of three trolley cases varying in size as well as a functional briefcase. With the exception of the largest trolley case – offering a capacity of 62 litres – all items may be used on aircraft as carry-on travel baggage.

The market launch of the Cayenne GTS Porsche Design Edition 3 in Germany starts at the end of May. The base price in the Euro area including the chronograph and the complete set of cases is Euro 79,100.-, the retail price in Germany including 19 per cent value-added tax and national specifications is Euro 94,344.

The above pricing in Euro and availability information are only applicable for European countries. The pricing and availability in Asia will vary country by country. For more information, please contact your local Porsche Centre.



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Honda Cars Philippines, Inc. (HCPI) recently celebrated the inauguration of its latest automotive service center called the Honda S.P.A. (Honda Service, Parts and Accessories) in Tandang Sora, Quezon City. Dedicated in achieving relentless customer satisfaction, Honda is in constant search for means to improve the quality of its products and services. The emergence of Honda S.P.A. enables convenient access to superior technical expertise, genuine parts and accessories.

The concept behind the Honda S.P.A. is to provide quick and basic services like full periodic maintenance and light to medium general repairs to areas where there are many Honda owners. Honda S.P.A. will eventually help lessen the load of dealerships and service centers to provide improved service quality at a faster time.

Aside from offering quick services, Honda S.P.A. also enables customers to watch and monitor actual repairs. Honda S.P.A. patrons can also wait comfortably at the Customer’s Lounge while waiting for the release of their vehicles.

“During our service caravans, we have been receiving several requests from our customers to establish a dealership or service center within their area. As a provisional solution, we have increased the number and frequencies of our service caravans. However, we still find it insufficient. As such, we are now focusing our efforts in establishing more service centers in response to the growing service requirements of motorists.” said Mr. Hiroshi Shimizu, HCPI’s President and General Manager.

The first Honda S.P.A. outlet in Tandang Sora is located along Mindanao Avenue, Bgy. Talipapa, Quezon City. For inquiries, you may contact telephone numbers 983-28-98 and 983-28-76. At least two more outlets are set to open in Metro Manila within the year.



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Honda Motor Co., Ltd. announced that global sales of Honda hybrid vehicles passed the 300,000-unit mark on a cumulative basis at the end of January 2009, since the introduction of the first-generation Insight in November 1999.

Honda is now selling its hybrid models in approximately 40 countries around the world including the key markets of Japan, North America and Europe.




























































































Model
Region
Start of Sales
Cumulative Unit Sales
Insight
Japan
Nov. 99
2,340
North America
Dec. 99
14,288
Europe
Mar. 00
392
TOTAL
17,020
Civic Hybrid
Japan
Dec. 01
22,899
North America
Mar. 02
191,493
Europe
May 03
34,757
Asia/Oceania
Feb. 04
5,514
China
Nov. 07
280
Others
May 06
306
TOTAL
255,249
Accord hybrid
North America
Dec. 04
28,471
TOTAL
28,471
Total Unit Sales of Honda Hybrid Models
300,740



Last February 6, 2009, Honda began sales of the all-new Insight hybrid vehicle in Japan. The new Insight is a five-door hatchback model featuring a lightweight, compact hybrid system that achieves exceptional fuel economy at an affordable price. Sales of the all-new Insight is scheduled to begin in Europe and North America in March and April, respectively. Honda set annual sales targets of approximately 60,000 units in Japan, more than 30,000 units in Europe and approximately 100,000 units in North America. The annual global sales target is approximately 200,000 units.

Honda will further enhance its hybrid model line-up with the introduction of the all-new sporty hybrid vehicle, based on the CR-Z design concept model, in 2010, in an effort to achieve full-scale market penetration of hybrid vehicles.



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Honda Cars Philippines, Inc. (HCPI) recently celebrated the opening of its 25th dealership in the country, Honda Cars Batangas (HCBT). Dedicated in providing only the best customer service, Honda is in continuous quest to bring its world-class products and services closer to its customers.


As a standard in any Honda dealership, Honda Cars Batangas houses state-of-the-art facilities and prides itself with competent service technicians, well-trained sales associates and accommodating customer relations officers. HCBT offers sale of the latest vehicle models, parts, accessories and provides general repairs, preventive maintenance and body and paint repairs.

The addition of HCBT strengthens Honda’s presence in Southern Luzon. It is the second dealership in the region next to Honda Cars Laguna. The opening of HCBT provides Batangenos convenient access to an unparalleled Honda experience. Strategically located along Diversion Road, Brgy. Bolbok, Batangas City, HCBT lies along the business hub of the area and is just 5 minutes away from Batangas City town proper.

Leading the inauguration ceremonies are Honda Cars Philippines, Inc. President and General Manager Mr. Hiroshi Shimizu and Honda Cars Batangas General Manager Mr. Mariano Lomeda.

To know more about the dealership, you may reach HCBT through telephone numbers (043) 738-0760 and (043) 402-0384 or you may log on to www.hondacarsbatangas.com.

Rest assured that Honda will continue to pave way in establishing additional dealerships all over the country. As proof of its stern dedication, its 26th dealership is already under construction. Soon to rise along Barangay Luna, Santa Rosa, Nueva Ecija, Honda Cars Nueva Ecija is a full-service dealership set to serve nearby residents by June 2009.



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In March 09, 2009, Lexus Manila unveiled the RX350, the next-generation luxury SUV model to add to the sophisticated line-up of its initial offerings.

Now, the RX350 comes to Manila with a world class tag being the world’s best selling Lexus model. The crossover SUV prides itself in being able to blend the comfort of a luxury sedan with the pleasurable excitement of an SUV. What a perfect combination!

Powerful Smooth Performance

The innovative technology of the 3.5-litre V6 dual VVT-i (Variable Valve Timing-intelligent) engine delivers powerful acceleration performance. This, coupled with the intelligent 6-speed automatic transmission not only enables smooth acceleration and stable cruising performance but also contributes to a fuel efficient and smoother ride. To provide off-road drivability, an electronically-controlled Active Torque Control AWD (All Wheel Drive) system allows the apt distribution of torque in various driving terrains.

In addition, the 18” tires and robust suspension yield a high level of stability while the Multi-mode Automatic Transmission allows sporty driving with the feeling of a manual transmission.

Unique Exterior Design

Lexus’ distinctive “L-finesse” design philosophy is the foundation for all Lexus products that expresses a sleek yet powerful approach. This high-value for art and beauty is exuded through the bold and refined form of the RX350.

Because functionality is a significant part of the commanding appeal, exterior features include a moonroof with jam protection system, power door mirrors with foot area illumination, and Light Emitting Diode (LED) high-mount stop lamp. Distinct rear combination lamps also use LED for brighter and fast-reacting lights.

Subtleness is expressed in the door handles’ touch sensors for locking/ unlocking – eliminating the need of buttons. The rear spoiler also compartmentalizes both the antenna and the rear wiper, providing a clean-cut design. To compliment the smooth surfaces, the multi function rear door can be opened or closed electronically by remote or the cabin switch.

Hospitable Interior Space

The interior is filled with a list of innovative technologies, permeating the smallest details from the ample five-seater cabin space to the advanced instrument panel. The essence of comfort is evident with features such as position memory switches for driver and front passenger seats, an auxiliary outlet for audio devices, a premium 9-speaker sound system, and independent temperature controls. Intelligent functions also refine the driving experience with a multi-information display using white organic LED, a back monitor camera integrated into the rear view mirror, and an Eco Driving Indicator that shows whether the accelerator operation is fuel efficient or not. The Multi-Information Switches on the steering wheel help customize numerous vehicle settings such as options for Speed Sensitive Auto Lock, Shift-Linked Auto Lock/ Unlock, Light Sensor Sensitivity, and Interior/ Exterior Off Time Adjustment.

A New Dimension in Safety


The Lexus approach to safety is equally important with advanced systems applicable to various driving situations. Vehicle Stability Control (VSC), Brake Assist System, Adaptive Front-Lighting System are some of the active safety features. On the other hand, passive safety features include dual-stage SRS driver and front passenger airbags as well as SRS knee, side and curtain shield airbags. In the event of rear-end collisions, Whiplash Injury Lessening (WIL) Concept Seats provide added support to the front occupants’ neck and upper back.

An Open Invitation from Lexus Manila

Lexus Manila invites all interested parties to see and experience the new RX350 upclose and personal at their state of the art showroom at the Bonifacio Global City. The RX350 comes in the shades of white pearl, dark grey mica, black, dark blue mica, silver mica metallic, red mica, beige metallic, sable mica metallic, and silvery blue metallic.

RX350 is now added to the list of Lexus models discriminating customers may choose from. Other models being offered at Lexus Manila are the sport luxury IS300, luxury sedan ES 350, performance luxury sedan GS 460, luxury SUV LX 570, and flagship luxury sedan LS 460L.



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