Ever committed in bringing ultimate customer satisfaction, Honda Cars Philippines takes the lead in using digital technology to serve its customers best. In these fast-paced, modern times, Honda takes advantage of digital technology to deliver news quickly, eliminate distance barriers, provide fun entertainment, socialize and connect with its customers.


Honda provides a virtual showroom through its official website, www.hondaphil.com. Here, prospective buyers, owners and enthusiasts alike get to know the latest from Honda, study full specifications of the latest Honda models and know the nearest dealer or service center among others.


Just recently, Honda featured live streaming of its environment forum in reaching out to a wider audience. In celebration of HCPI’s 20th anniversary, Honda hosted the Blue Skies Alliance forum which gathered both government and various non-government organizations in one roof for an exchange of information on ongoing efficiency programs and upcoming plans designed to attain sustainable mobility. With growing environment predicament, vast awareness and collaborative action from the different members of society are essential for the benefit of the future generation.


Meanwhile, part of www.hondaphil.com is also HCPI’s pioneering program for OFWs called the Honda CAREmittance. This program provides Filipinos abroad online access in buying a brand new Honda vehicle for their dear families in the Philippines. Since the launch of the program in 2006, inquiries have been converted to over 2,000 successful deliveries.


In providing fun and engaging entertainment experience, Honda integrates augmented reality (AR) technology in its Jazz online game called Chompin’ Jazz. Proud to be the first locally produced AR technology in the country, Chompin’ Jazz provides a real-time, virtual gaming experience of loading utility items of different shapes and sizes inside the Honda Jazz using an AR code.



Lastly, HCPI is also part of the social networking arena. Honda fans can follow the latest news and interact with other fellow enthusiasts through Facebook and Twitter. Since HCPI launched the ‘Blue Skies for our Children’ campaign online almost four months ago, HCPI’s Facebook fans are already close to 19,000. The Blue Skies for our Children campaign upholds Honda’s longtime pledge way back in 1966 to leave blue skies for our children, as initiated by Honda’s founder, Soichiro Honda.



Backed with pioneering digital campaigns, Honda will keep on looking for new digital approaches to keep Honda enthusiasts well-informed and ahead of the pack.



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SM Cinema, in partnership with Nissan Motor Philippines, Inc. (NMPI), gives Filipinos one more reason to enjoy watching movies – the “Box Office Wheels” promo.

Bringing the movie-watching experience to a whole new level, the biggest cinema exhibitor will give customers a chance to take home one of this year’s hottest rides – up for grabs are three Nissan Sentra 1.6L units and a Nissan Grand Livina Elite.

“Box Office Wheels” is open to all Smart, Talk N Text, Addict Mobile, Globe, TM and Sun subscribers. To join the raffle, register by texting: SM REG send to 2966.To earn an entry to the raffle, participant must text the unique transaction code found at the lower portion of your SM Cinema movie ticket. One transaction code is equal to one raffle entry. Double up your chances of winning by purchasing IMAX movie tickets.

Drive home with a brand new car with upcoming blockbuster movies like Harry Potter 7 Part 1, The Chronicles of Narnia: Voyage of the Dawn Treader, and Tron Legacy. The “Box Office Wheels” promo will run until January 22, 2011.

“For years, we are just two separate companies working in different industries, but sharing the same recognition – we are both known as two of the strongest brands when it comes to providing quality in terms of our products and service,” NMPI President and CEO Allen Chen said.

Undoubtedly a household name when it comes to fun and entertainment, SM Cinema has made a mark in the movie-watching habit of every Filipino with its more than 200 cinemas all over the country – and still growing. Nissan on the other hand, has been known for defining “fun-to-drive” quality in vehicles, offering a diverse lineup of automobiles that suit different needs and complement various lifestyles of Filipino drivers and passengers alike.

“For us at Nissan, fun is a winning combination of style, functionality and comfort, taking into consideration the elements from the outside – bold and handsome exterior design – and inside – power, acceleration, handling response and even sound – all leading to the ultimate driving experience. Nothing says ‘fun to drive’ than the vehicles we will give out for the “Box of Wheels” promo – the Nissan Grand Livina and Nissan Sentra 1.6L.” Mr. Chen said.



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TOKYO, Japan, November 9, 2010 - Honda Motor Co., Ltd. announced that the CR-Z, a hybrid vehicle, has been awarded the Car of the Year Japan 2010–2011 by the Japan Car of the Year Executive Committee. The sporty CR-Z hybrid brings together a 1.5-liter i-VTEC engine and Honda’s original Integrated Motor Assist™ (IMA®) system into a progressive and dynamic design that fuses agile, exhilarating driving with outstanding fuel efficiency of 25.0 km/l.*

Remarks from Takanobu Ito, President and CEO, Honda Motor Co., Ltd.
“We are very proud that the CR-Z has been selected from the strong contenders of new models as the Car of the Year Japan 2010–2011. This award shows that the public has accepted Honda’s aspiration to supply exceptional environmental performance in a fun-to-drive hybrid car at an affordable price, as well as Honda’s desire to spread the joy of owning and driving a car. We also believe that this award for the CR-Z reflects the true value of the combined efforts of our business partners and the many others who supported CR-Z development and production. Going forward, Honda intends to bring more joy to an even larger number of customers.”

* Figures for CVT version, based on results of 10-15 mode fuel-efficiency testing by the Japanese Ministry of Land, Infrastructure, Transport and Tourism.



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Honda Cars Philippines, Inc. (HCPI) presents with pride the holding of the 5th Body Repair and Paint National Technicians’ Contest on November 21, 2010 (Sunday) at Honda Cars Batangas.

The event, which is held every other year, highlights the skills of associates from the Body Repair and Paint areas. Participants for this year are thirty-three (33) associates from eleven (11) dealers namely, Honda Cars Quezon City, Honda Cars Kalookan, Honda Cars Pangasinan, Honda Cars Manila, Honda Cars Tarlac, Honda Cars Laguna, Honda Cars Isabela, Honda Cars Ilocos Norte, Honda Cars Cavite, Honda Cars Batangas and Honda Cars Nueva Ecija. Honda Cars Bulacan associates shall appear as guest participants in this competition.



The contest will be judged according to the participants’ skills in repair process following Honda’s procedural and time standards. Honda Cars Philippines for the past several years had been advocating the use of high efficiency and quality BP tools which includes, among others, body aligner, metal inert gas (MIG) and spot welding machines, air saw panel cutting tools, and the use of dry sanding process, dust-free masking paper, and two (2)-system paint booth. HCPI and its selected dealers are also engaged in developing in-house BP technicians instead of relying on outside contractors in doing repair of customers’ cars to assure the quality of service. The training programs are patterned to the Global Honda standards with the support and cooperation of accredited paint and equipment suppliers. Part of the training is towards Honda’s solid commitment in environment protection, and safety. As paint partly contributes to the deposit of harmful fumes to the environment, Honda teaches proper painting techniques and uses HVLP (high volume, low pressure) spray paint equipment which lessens overspray, improves transfer efficiency and lessens paint wastage. These measures conform to its longtime environment pledge to leave blue skies for our children, as initiated by Honda’s founder, Soichiro Honda way back in 1966.

Apart from honing repair and painting skills, the competition also aims to enhance correct BP repair estimation, again following Honda standards. All these efforts are eventually towards improving Honda’s overall services to our valued clients.

Event partners that support this endeavor include DUPONT Far East Inc., Philippines, Paint Marketing Company Philippines, Inc. (NIPPON), Blue Lazer Corporation (KANSAI), PPG Industries Sales, Inc., Emicor, Inc., Three Bond, E. Bros & Company, Inc., 3M Philippines, Suburbia Automotive Ventures, Inc. (SAVI), and Welcome Export.



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Christmas comes early for Filipino motorists as Nissan Motor Philippines (NMPI) hosts the “Great Nissan Car-O-Sale” featuring big discounts, valuable trade-in offers and other exciting deals at the Fort Bonifacio Open Field in Taguig City from November 12 to 14.

For three days only, customers will get a chance to avail an attractive package of savings, plus fun and entertainment for the whole family. All walk-in customers will get an instant P15,000 discount, while an additional P5,000 discount will be awarded to all current Nissan vehicle owners. What’s more, customers can also avail of up to P30,000 discount when they trade-in their current vehicle for any brand new NMPI model. Customers just have to present the official receipt and certificate of registration as proof of ownership to avail of these sizeable discounts.

Proving that NMPI offers not only excellent products but quality service as well, the event will also feature a “Quick Service” area, where customers can avail of the free 25-point check-up and diagnostic services, plus discounts on parts and labor. Free one liter of oil from Total Philippines Corporation await those who will have oil change during the course of the three-day event.

Exciting raffle prizes will be up for grabs, including an iPad for those who will test drive the NMPI models featured at the event, and iPod Shuffle for all walk-in customers.

In addition, financing transactions will be made more convenient with the presence of the country’s top banks, which will provide on-site approval of financing schemes to fit the customers’ budget. To ensure all elements of vehicle ownerhship will be covered, the event will also be supported by Standard Insurance Co., the Philippines’ leading motor car insurance company, which will offer competitive insurance premium to customers at the event.

“The Car-O-Sale forms part of our 28th year celebration in the Philippines, and serves as an early Christmas treat from NMPI to our customers,” NMPI President and CEO Allen Chen said. “This is to show that at NMPI, we provide not only fun-to-drive vehicles, but also a fun buying experience for everyone. The three-day event will literally be a customer’s one-stop shop, as we’ll provide a complete package – new car purchases, trade-in option, after-sales service, financing and insurance.”

Catch the “Great Nissan Car-O-Sale” from November 12 to 14. For more information, visit www.nissan.com.ph, or inquire at any of the Nissan dealerships nationwide.



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The Honda Jazz is the undisputed choice among the motoring media in the area of fuel efficiency and functionality for three years in a row. During the 2010 Auto Focus People’s Choice Awards night held at the Valle Verde Country Club, the Honda Jazz was recognized as the Most Fuel Efficient (under gasoline class) and Most Functional Cabin vehicle under the media’s choice category. The Auto Focus Media’s Choice category gives honor to automotive players with high quality products that provide best amenities, safety features and ride comfort.

Revolutionizing the concept of small cars, the Honda Jazz has outdone competition in terms of interior space and functionality with its versatile ULTRA seats. Powered by the i-VTEC engine, the Jazz also delivers outstanding fuel economy without sacrificing power output. Packed with numerous innovative technologies, it is no surprise that the Honda Jazz has gained worldwide popularity that reaches cumulative sales of over 3.5 million units since its debut in 2001.

Experience the joy of owning an award-winning vehicle. To prove how spacious and functional the Honda Jazz can get, join the ‘Jazz Load it Up’ contest at select dealers. The objective of the game is to load the most number of boxes inside the Jazz in order to win Honda premium items. Catch Jazz Load it Up contest at Honda Cars Quezon City on November 13 and in Honda Cars Fairview and Marikina on November 26-27, 2010.

You can also check-out the Jazz and the rest of Honda’s vehicle line-up at the Auto Focus display at SM Mall of Asia concert grounds from November 4-7, 2010, time. Remember to try before you buy. Be smart! Test drive!



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LG Electronics, recently named Official Team and Technology Partner to Red Bull Racing shows its pride with a replica of its very own race car at the 2010 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX. The impressively detailed replica garnered attention at the LG Technology Centre located at Zone 4 Padang while on the tracks, Red Bull’s Sebastian Vettel and Mark Webber landed second and third place- Vettel just 0.2 seconds behind the win. Now, Red Bull Racing leads the pack in the Team Standing for the 2010 Formula 1™ Season as they prepare for the upcoming 2010 FORMULA 1 KOREAN GRAND PRIX. LG’s relationship with Red Bull Racing amplifies and extends LG’s ongoing participation in Formula 1™, further increasing LG’s brand presence in a sport that has one of the biggest global TV audiences.



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