This love month, Honda Cars Philippines, Inc. (HCPI) promotes love for the environment to help keep blue skies for the children. HCPI recently invited students from the Ateneo Medical and Loyola Schools as part of its non-stop awareness campaign for fuel economy. The activity dubbed as the Honda Challenge Cup, was a fuel efficiency driving competition that imparted both realistic and economical driving techniques among participants. As the next generation of motorists, Honda taught these young students the correct way of driving to optimize fuel mileage.

To put into practical use these driving tips under real-world situation, Honda provided its clean, green driving machines like the City, Jazz, Civic and Accord for the use of the participants. Students were then tasked to consume the least amount of gasoline under city and highway driving conditions while using normal driving style and with a running air conditioning system.

Applying the basic formula in driving every drop of fuel, VEHICLE plus DRIVER plus FUEL equals FUEL ECONOMY, the students were able to accomplish remarkable results. Carlo Agdamag registered 16.08 km/li using the 1.3 Honda City. Anthony Regalado and Exodus Roxas posted 16.50 km/li with the 1.5 Honda City. Karl Coresis and Ryan Chung had 14.76 km/li with the 1.5 Honda Jazz. The tandem of Janjan Ibanez and Jason Cunanan registered 17.70 km/li with the 1.8 Honda Civic while Paolo Luz and Christopher Batan posted 13.06 km/li using the 3.5 Honda Accord.

“We always enjoy spending time with the youth --- our future leaders. We hope that whatever they learned today will be applied in their daily driving trips. Teaching proper and economical driving while they are young is key in forming correct habits,” said Mr. Hiroshi Shimizu, president and general manager of Honda Cars Phils., Inc. “We also take pleasure in finding similar characteristics with the youth. Just like these students, Honda remains youthful in its dreams and passions that have led the creation of innovative mobility products,” he added.

Ateneo engineering student, Mara Duterte, was very pleased to be part of the activity. “The things taught in the program, especially the driving techniques, are very valuable to us,” she said. Paulo Luz, Ateneo medical student added, “Seeing the actual fuel efficiency results is a great motivator for me to save gas in my everyday driving.”

“Since 1996, Honda has pioneered staging of fuel economy runs in the local industry, come high or low fuel prices. Honda has taken proactive measures in calling on everyone to get the most out of fuel, DRIVE EVERY DROP and reduce emissions as part of its longtime commitment to leave blue skies for our children.” said Mr. Voltaire Gonzales, Vehicle Sales and Corporate Communications Head of HCPI.

For fuel saving tips and technologies that reduce harmful emissions, visit www.hondaphil.com and watch out for upcoming editions of Honda Challenge Cup



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Honda Motor Co., Ltd. recently announced a voluntary safety recall of some Honda Fit (Jazz in the Philippines) and City models to replace lost motion springs and retainers with countermeasure parts.

Consequently, Honda Cars Philippines, Inc. (HCPI) would like to inform its customers that a total of 5,468 units of combined 1.5 liter Honda Jazz and 1.5 liter Honda City, distributed from September 2008 to April 2010, are included in the safety measure.

Findings show that the high surface pressure between the lost motion spring retainers and rocker arm slippers results to increased retainer movement that might lead to spring breakage. The broken spring will then come into contact with other moving parts within the cylinder head and this will initially produce noise and in worst case, may cause engine to stall. No crashes or injuries have been reported related to this defect. With the total safety of Honda vehicle users as priority at all times, HCPI is taking this voluntary safety recall to replace lost motion springs and retainer parts of affected units. Jazz and City models with the following frame numbers are included in the voluntary recall:



Letters of notice will be sent to concerned Jazz and City owners starting February 21, 2011. To conduct the voluntary recall in an orderly manner, customers are requested to call their respective dealers or the Honda Hotline at 1-800-1000-Honda (46632) or (02) 857-7240 and visit our website, www.hondaphil.com, for inquiries and details of scheduling. Replacement of affected parts will be carried out in all 28 authorized dealers and 3 service centers nationwide, free of charge.

Owners of Jazz and City models not included in the list above have no reason to worry since the affected parts are of different specifications. Other Honda models such as the Civic, Accord, CR-V, Pilot, Odyssey and HR-V sold and distributed by Honda Cars Philippines, Inc. are likewise not affected.



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Honda Cars Pampanga (HCPG) was named 2010’s over-all “Honda Dealer of the Year”. Every year, Honda Cars Philippines, Inc. (HCPI) holds a Dealer Convention in honoring outstanding performances of its dealership network all over the country.


The “Dealer of the Year” award is HCPI’s highest recognition bestowed upon a dealership with the most exemplary performance in all aspects of dealership operations. The first provincial dealer to win the much coveted plum, Honda Cars Pampanga has manifested excellent undertaking in the field of sales, service, parts, customer relations management and finance operations. Following the top spot of Honda Cars Pampanga are Honda Cars Isabela and Honda Cars Nueva Ecija for second and third places, respectively.

Mr. Hiroshi Shimizu, HCPI President and General Manager said, “We challenge our dealerships to continuously offer new values in our products and improve our services in exchange for the trust and confidence our customers bestow upon us. We convene every year to give due recognition to those who have shown dedication in reaching for our goals and to serve as an inspiration for the years ahead.”

“We are very proud to be first-ever provincial dealer to be named the Dealer of the Year. 2010 was a very challenging year for us, but through the combined efforts of our Sales, Service, Parts and Customer Relations departments, we were able to achieve our goal to be the No.1 dealership in the country. Thank you to all our valued customers and suppliers for their support and trust in us. Be assured, that each associate of Honda Cars Pampanga, Inc. is dedicated to giving 100% for customer satisfaction.” said Engr. Eriberto Gomez, General Manager of Honda Cars Pampanga.

Established in 1998, Honda Cars Pampanga, Inc. has consistently garnered various awards through the years. It is located along McArthur Highway, San Agustin, City of San Fernando, Pampanga.



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Volvo Cars is launching an app for the iPhone and iPad containing plenty of inspiration and information about the new Volvo S60. For instance, the user can style a Volvo S60, watch videos, read news, find a Volvo dealer and order a test drive.

The S60 app (application software) along with an S80L version in certain markets is now being launched by Volvo Cars and additional apps will be presented this spring. "Many customers use mobile phones and Internet tablets to search for information. Now we're simply ensuring that we are where our customers are, opening a window into the company," says David Holecek, responsible for Volvo Cars' digital strategy.

Among the functions included in the app, is a search tool that uses the mobile phone's built-in GPS function to locate and specify the route to the nearest Volvo dealer. It is also possible to book a test drive, and a configurator allows the user to build his or her own S60. These new functions are linked to the local market site and offer access to the latest news from Volvo Cars.

"We've integrated a number of unique features, such as using the mobile phone's built-in gyro to look around inside the car. If you turn the phone, the image viewed moves too, creating the impression that you're actually sitting inside the car," explains David Holecek.

More to come

More apps will be rolled out for additional Volvo models in conjunction with the Geneva motor show, which gets under way in early March. The target group consists of both potential and existing customers. "In some countries, we already offer iPhone and Android apps that control the car's heater for customers who subscribe to the Volvo On Call system, and we are also testing a digital instruction manual in the form of an app," reveals David Holecek.

An iPad app containing Volvo Cars' customer magazine, LIV, will also soon be launched. This app will provide access to some of the magazine's content along with a variety of bonus functions such as extra graphic image and film material.

All Volvo Cars' apps will be available for free downloading from the Apple App Store.



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Toyota Motor Philippines (TMP) spices up Valentine’s month with the “I love Savings” Promo starting from February 3-28, 2011.

Celebrate the month of love with the country’s top 2 best-selling vehicles, Vios and Innova, available through PAY LOW, PAY CASH, PAY LIGHT, PAY EASY, PAY LATER schemes.

Pay Low, through Toyota Financial Services (TFS) transaction, offers low down payment of rates for as low as P65,000 for Vios 1.3E M/T and P79,300 for Innova J Gas variant. In addition, Pay Low customers are entitled to an all-in package inclusive of Free 1-year Comprehensive Insurance, free 3-year LTO registration and no Chattel Mortgage fee.

Pay Light offers low monthly plans for as low as P6,500 for Vios 1.3E M/T and P7,700 for Innova J Gas variant. Customers can also avail of 0% interest up to 18 months for selected variants.

Meanwhile, cash buyers can get instant savings of up to P40,000 for Vios and up to P30,000 for Innova under Pay Cash scheme.

Having a hard time? Why choose when you can have both! Enjoy the affordability of low down payment and the convenience of low monthly amortization with the Pay Easy package. Drive home a brand new Vios for as low as P99,000 deposit and P10,730 monthly amortization. The Pay Easy scheme is applicable to financing transactions with down payments from 14-25% and for terms of 24-60 months with a lump sum payment at the end of the term.

Also part of this promo is the Pay Later scheme where customers can make their first monthly installment 90 days after purchase. More interestingly, customers can avail of their new Vios or Innova for as low as 10% down payment only.

Lastly, as a way of showing gratitude to its customers, TMP also offers additional discounts to current owners of any Toyota vehicle. Avail of up to P20,000 loyalty discount for Vios and other selected models.

Hurry to your nearest authorized dealership and fall in love with any of these exciting packages from Toyota!



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Join Honda Cars Philippines, Inc.’s ‘Jazz Live it Up’ online photo contest for a chance to win cool gadgets. With its surprisingly huge cabin space and versatile seat configuration, you can practically live up your lifestyle inside the Honda Jazz.

Simply capture the things you can do inside the Jazz and upload the photograph in www.hondaphil.com. You may set-up your kids’ playground or even have a picnic inside the car during your family’s out of town trip. The possibilities are endless with the Honda Jazz.

Be sure to write a short description of the photograph. The photograph that shows the most creative and most original idea wins.

Jazz Live it Up online photo contest runs until February 28, 2011. Contest shall award the three best photographs. 1st prize winner gets to take home a Canon G12 while 2nd and 3rd prize winners shall receive an HP Mininote and HTC Wildfire mobile phone, respectively. Winners are to present a valid ID and printed email confirmation by Honda Cars Philippines, Inc. upon claiming of prizes.

Revolutionizing the concept of small cars, the Honda Jazz has outshined competition in terms of interior space and functionality with its versatile ULTRA seats. Powered by the i-VTEC engine, the Jazz also delivers outstanding fuel economy without sacrificing power output. These amazing features make the Jazz the unbeatable choice of the media for Most Fuel Efficient and Most Functional Passenger Cabin for three times in a row during the Auto Focus Automobile of the Year Awards and 2010 Consumer Choice of the Year during the Annual C! Awards. Loaded with numerous innovative technologies, it is no surprise that the Honda Jazz has gained worldwide popularity that reaches cumulative sales of over 3.5 million units since its debut in 2001.

Check the Honda Jazz in any of 28 Honda dealerships nationwide. You may also virtually play with the different seat configurations of the Jazz and load exciting items for any of the three fun destinations on the website by simply visiting www.hondajazzfuv.com/jazzmasutra.php. Just remember to try before you buy. Be smart! Test drive!



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