Volvo Car Corporation's leadership in car safety is confirmed in the Insurance Institute for Highway Safety's (IIHS) 2012 Top Safety Pick award. The U.S. award recognizes vehicles that do the best job of protecting people in front, side, rollover, and rear crashes - and no less than five

Volvo models - the C30, S60, S80, XC60 and XC90 - earned a Top Safety Pick. Volvo is the only European luxury brand with five awarded models in the new IIHS report.

"The risk of being involved in an accident or being injured in one of our latest car models has been reduced with more than two thirds compared with a Volvo from the 1970s. Now, we keep on moving towards our safety vision that nobody should die or suffer serious injuries in a new Volvo car by the year 2020", says Thomas Broberg, Senior Safety Advisor at Volvo Car Corporation.

IIHS Top Safety Pick is based on four accident scenario results*:


• Frontal crashworthiness evaluations are based on results of 40mph (64km/h) frontal offset crash tests.

• Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph (50 km/h). The barrier represents the front end of a pickup or SUV.

• To earn a good rating for rollover protection, the car roof must withstand a force of four times the vehicle's weight before reaching five inches of crush.

• Rear crash protection is rated using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph (32 km/h).

Outstanding U.S. NCAP rating

Volvo Car Corporation's dedication to car safety has been recognized in several recent studies.

The XC60 is also the only SUV crossover with an IIHS Top Safety Pick and an overall 5 star U.S. NCAP rating. In the 2010 test, the XC60 received 5 stars in all individual crash tests, including 5 stars for the driver and 5 stars for the passenger in the frontal collision as well as 5 stars in both side tests.

Auto brake results in fewer accidents

Earlier this year, the benefits of the groundbreaking City Safety technology - featuring automatic braking in low speed situations - were documented in another IIHS report stating a reduction of the collision frequency with up to 22 percent. The IIHS study of insurance claims involving a Volvo XC60 shows that City Safety reduces the costs for personal injury claims with 51 percent - while vehicle repair costs were lowered by more than 20 percent.

A similar study by the Swedish insurance company Volvia shows that Volvo cars equipped with automatic braking are involved in 22 percent fewer rear end accidents than cars without auto brake.

Experience Volvo’s world-class safety with up to 20% savings until December 25, 2011 only. Get to know more how each Volvo is designed around you and learn more about this opportunity by visiting Volvo Makati Showroom located at 2272 Don Chino Roces Avenue or Volvo Cebu Showroom located at A.S. Fortuna Street, Banilad, Mandaue City, Cebu.



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Many critics assumed that the Volvo Car Corporation entered the SUV segment too late when the Volvo XC90 was introduced at the Detroit Auto Show in January 2002. Instead, the ingenious XC90 revitalized the whole segment by successfully addressing all the problems of earlier SUVs.


In 2005, annual XC90 sales peaked at 86,000 vehicles, making it Sweden's most valuable export product.


"The XC90 was the first of the next-generation SUVs. Its blend of SUV roominess, true passenger-car qualities and groundbreaking safety features made it an instant success in a segment that at that time was tainted by several issues," says Stefan Jacoby, President and CEO of Volvo Car Corporation.


Five world-firsts


The XC90 featured five automotive world-firsts when it was introduced in 2002:

• Roll Stability Control (RSC), using a gyro-sensor to detect and counteract the risk of a rollover.

• Inflatable side curtains for all three rows of seats.

• An integrated sliding center booster seat for children in the second row.

• Seatbelts with "pre-tensioners" for all seats.

• Dolby 5.1 Pro Logic II surround sound stereo system featuring a 305-watt Alpine amplifier and 12 premium speakers.


Rollover test in front of the world media


This world-class safety level was demonstrated in an unusually tangible way when the Volvo Car Corporation invited the world press to watch a violent rollover test with the XC90 outside the state-of-the-art Safety Centre in Gothenburg, Sweden.


The safety level is also emphasized in the Volvo Car Corporation's research. The accident investigation files include remarkably few accidents where XC90 occupants have been killed or sustained severe injuries.


Other distinctive advantages

The XC90 also boasted a number of other distinctive advantages:

• The possibility to create a flat load floor area behind the front seats.

• Passenger car ride supported by electronic All Wheel Drive.

• A lower cross-member in the front with the task of activating the oncoming car's safety systems in the event of a collision.

• Class-leading fuel economy.


"Being Volvo we just had to offer a sensible and safe alternative to the first-generation SUVs.

The XC90 took the segment into a whole new dimension. It was a unique vehicle when it was launched and even now, ten years later, no competitor vehicle offers such a complete package," says Hans Wikman, who has since retired.


"We have recently introduced an upgraded version of the XC90, which is still one of our best-selling models. It also inspired the development of the extremely popular XC60. Now we are working on developing an all-new version of the XC90," says Stefan Jacoby.


More than 110 international awards


Since its introduction, the XC90 has received over 110 awards around the globe. Almost a year from its world premiere in Detroit, the Volvo XC90 was named North American Truck of the Year. This competition was judged by 49 automotive journalists from the United States and Canada representing newspapers, magazines, and digital media. The other highlights of the list (available if you click Models and XC90 - Awards in the top bar) confirm the greatness of this model.


Exceptionally designed around you, the Volvo XC90 is available locally with a diesel variant and a 3.2L petrol engine. The race is on to own this award winning piece of luxury SUV with up to 20% savings until December 25, 2011 only. Learn more about this opportunity by visiting Volvo Makati Showroom located at 2272 Don Chino Roces Avenue or Volvo Cebu Showroom located at A.S. Fortuna Street, Banilad, Mandaue City, Cebu.



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Volvo Philippines celebrates with enthusiasm as the Volvo S60 was crowned Car of the Year in the Middle East at the Middle East Motor Awards 2011 (MEMA). The jury praised the Volvo S60 as a well-balanced and stylish luxury sedan featuring a powerful turbocharged six-cylinder engine and leading-edge safety technology.

MEMA, which was held for the second consecutive year, is regarded as the largest, most prestigious and only independent award for the automotive industry in the region. It is organized by Expo Centre Sharjah in the United Arab Republic. The jury is made up of leading motoring journalists and professional racing drivers from ten countries, including Lebanon, Oman, Jordan, Egypt and Syria.

"It is very rewarding to receive the Car of the year in the Middle East. It once again confirms the success of the Volvo S60. It is a car that well matches the customers' demands in these markets which is key to our forward success in the region", says Wim Maes, President Volvo Cars Overseas Corporation.

The nomination and assessment process takes more than eight months during which all 19 jury members fill in individual result cards for the nominated cars. Among the parameters taken into account are design, safety features and value for money.

The jury also noted that the 2011 Volvo S60 was the first car launched in the Middle East with Volvo Pedestrian Detection - a safety system that actively searches for and spots pedestrians in the roadway and automatically applies the brakes to protect them.


Locally, the Volvo S60 is available in three variants- the powerful 3.0L T6 with 304hp and 440Nm of torque, the 2.0L Powershift transmission boosted by a 203hp and 300Nm of torque and the fuel efficient 1.6L T4 with a dynamic 180hp and 240Nm of torque.

Lauded for uncompromising performance and safety, it’s about time you drive one.



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