Honda Cars Philippines, Inc. (HCPI) is giving away twenty (20) iPADs and heritage trips in celebration of its 20th anniversary.

Available until March 31, 2011 only, Honda Heritage Raffle Plus Promo offers three opportunities to earn a raffle coupon. First option is to purchase a Honda vehicle from any of its 28 Honda dealerships nationwide. Each model has a corresponding number of raffle coupons. Every City and Jazz purchase entitles you to 10 raffle coupons whereas Civic, CR-V and Accord purchases equates to 15, 17 and 20 coupons, respectively. Meanwhile, existing Honda owners can also earn one raffle coupon by visiting any authorized Honda dealer and by scheduling a test drive. Another option is by visiting HCPI’s Facebook account.

Apart from gizmos and trips, Honda also offers flexible financing schemes and great blue skies savings to make owning a Honda even easier! Honda Heritage Raffle Plus offers low downpayment plans of as low as 15% and low monthly installment plans. All special financing schemes are subject to bank’s approval. Participating banks include BPI, RCBC, BDO, Union Bank, Chinabank, East West Bank and PS Bank.

For more promo details and information on Honda’s clean, green driving machines, visit www.hondaphil.com or any of its 28 dealerships nationwide. For the latest updates, check out HCPI Facebook, be a fan and join over 23,000 fellow Honda enthusiasts.



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15 March 2011. Honda Cars Philippines, Inc. (HCPI) is set to thrill the motoring community with the introduction of its latest product offering ---- the 2011 Honda Jazz!

First presented to the local market in 2004, triggering the emergence of the hatchback niche, the Honda Jazz has revolutionized the small car segment with its complete lifestyle package. And now with the entry of its 2011 model, Honda is sure to put a smile on everyone’s faces as it offers the unbelievably spacious Jazz, now featuring aggressive styling.

The 2011 Honda Jazz sports dynamic styling in every angle. It features redesigned front and rear bumpers. Its front styling is further enhanced with its new mesh grille and reshaped headlights. Meanwhile, rear styling is carefully taken into account as it showcases a new rear cluster with LED tail lights. Foglamps, side sill garnish, and sport bumpers come exclusive for the 1.5 V while a new 15” alloy wheel design refreshes the 1.3 S variant. All these enhancements complement the exterior’s smooth flowing lines that give the Honda Jazz its distinctly spirited character.

The Honda Jazz never fails to deliver excitement to its occupants. Inside is an amber-lit instrument cluster and audio system to carry on that sporty atmosphere into the cabin. Long drives will always be full of life and energy while your favorite songs are playing. The new Honda Jazz comes compatible with iPOD and other MP3 players via USB and AUX port connectivity. To complement that free-spirited lifestyle, the Honda Jazz offers huge space with its U.L.T. (Utility, Long and Tall Modes) seats. This unique feature enables versatile seat arrangements for maximum space and functionality. It one-ups the competition with an unmatched cargo volume that easily handles one’s active lifestyle.

“Apart from sheer styling, the Honda Jazz is a vehicle of great substance. It stays true in delivering high quality performance, as evident in any other Honda model,” said Mr. Hiroshi Shimizu, President and General Manager of HCPI. The 1.5 liter Jazz comes with a paddle shift technology, just like the City, Civic and Accord models, to enable manual shifting of gears without the clutch. Powered by Honda's renowned i-VTEC engine, the new Jazz is capable of delivering excellent fuel economy without sacrificing power output. It has a maximum power output of 100 ps at 6000 rpm for its 1.3 S, and 120 ps at 6600 rpm for the 1.5 V model. Its 5-speed automatic transmission ensures no compromise between power and efficiency. In delightfully keeping track of one’s instantaneous and average fuel mileage, a fuel consumption meter is neatly displayed on the instrument panel.

Radiating a strong sense of style that expresses its unique and vibrant persona, the Honda Jazz has become a cool fashion icon in the automotive industry. “And so, Honda aptly collaborated with renowned fashion designers, Ino Caluza and Veejay Floresca, in launching its latest model. Honda has challenged these talented designers to create an exclusive summer collection that takes inspiration from the Honda Jazz’ distinct demeanor: hip, active, trendy, young and fun,” said Mr. Voltaire Gonzales, Vehicle Sales and Corporate Communications Head of HCPI.

Today, more than 3.5 million units of Honda Jazz have been sold cumulatively around the globe, and the number keeps growing! Packed with innovative technologies, it is no surprise that the Honda Jazz has gained huge popularity and has reaped several recognitions here and abroad. Locally, the Honda Jazz has been the undisputed choice of the media for Most Fuel Efficient and Most Functional Passenger Cabin for three years in a row during the Auto Focus Automobile of the Year Awards. It was also named the 2010 Consumer Choice of the Year during the Annual C! Awards. Overseas, the Honda Jazz has won Japan Car of the Year that covers the years 2001-2002 and 2007-2008, the Japan Automotive Hall of Fame Association (JAHFA) Car of the Year Award and the Automotive Researchers and Journalists Conference of Japan (RJC) Car of the Year, to name a few.

Three variants of the 2011 Honda Jazz are set to rule the premium hatchback market with prices starting at:

1.3-liter S MT Php 752,000
1.3-liter S AT Php 792,000
1.5-liter V AT Php 857,000

It is available in these exciting colors:

Brilliant Orange (1.5 V only)
Polished Metal (1.5 V only)
Alabaster Silver (1.3 S only)
Taffeta White
Crystal Black

Visit www.stylespacejazz.com and www.hondaphil.com to know more about the Honda Jazz’ amazing style, space and substance. Check out the new Jazz in any of the 28 Honda dealerships nationwide and schedule a test drive. Remember to try before you buy. Be smart! Test drive!



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Volvo Team wins in STV Auto Rally

The Volvo Rally Team clinched awards in all categories including third runner-up in the Corporate Championship at the recently concluded STV Auto Rally held at Subic Bay Freeport. Battling veteran teams, Volvo’s first foray into this annual activity produced impressive results, also taking home the wins for Best Time at Checkpoint 6 with the Volvo C30 as Team Car and 3rd Runner Up for the Team Championship Category with the All-New Volvo S60 2.0L as their winning vehicle.

The Volvo Rally Team is composed of three different groups, all displaying a certain kind of dynamism also seen on the new breed of Volvos. The nimble Volvo C30 sports coupe was driven by the young and exuberant Volvo Sales and Marketing Team Froilan Valencia, Gerald Lauron and Shirley Jutie while the 340-hp All-New Volvo S60 T6 was maneuvered by the equally spirited team of Volvo clients Harvey Angsanto, Edwin Esmani, and Volvo Marketing Assistant Eric Ho. What also turned heads aside from the bedecked red All-New Volvo S60 2L was the participation of the World Taekwondo Poomsae Champions Janice Lagman, Rani Ann Ortega and their coach Igor Mella in the rally, all revved up with the discipline, passion and style reminiscent of the Volvo S60 they are driving.

All first-timers, the Volvo Rally Team was eager to get things rolling and get their first taste of running around the tarmac. A slight drizzle made the roads slippery but thanks to the impressive handling and Dynamic Stability and Traction Control of the cars, the Volvo teams zipped around Subic and drove its way to victory.

“We are happy to be part of the STV Auto Rally this year”, quipped Roselyn Dimalanta, Volvo’s 1st Executive Vice President. “We were confident with our cars and our team and we looked forward to having fun. Winning was definitely the cherry on top, though.”



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Honda Cars Philippines, Inc.’s (HCPI) longtime commitment to promote fuel economy awareness comes at an opportune time. Ongoing political tension in the crude-rich Middle East has caused fuel prices to spike to P53 per liter. In this time of fuel crisis, any form of savings is highly fitting.

Every year, HCPI conducts its fuel efficiency driving competition entitled Honda Challenge Cup to teach economical driving techniques. Just recently, the Honda group of companies, through the Honda Foundation, staged its first eco-safety driving training among government fleet operators. Such training is under Honda’s Clean Fleet Management Program. A total of 16 representatives from the Department of Transportation and Communication (DOTC), Department of Trade and Industry (DTI), Metro Manila Development Authority (MMDA) and Laguna Lake Development Authority (LLDA) attended the whole day training.

“Come high or low gas prices, Honda has pioneered in providing fuel efficiency awareness by holding Honda Challenge Cup since 1996,” said Mr. Voltaire Gonzales, Head of Vehicle Sales and Corporate Communications of HCPI. “For fifteen years now, Honda has been advocating practical tips in order to drive every drop of fuel,” he added.

Honda’s program taught government fleet operators the simple formula: DRIVER plus VEHICLE plus FUEL equals FUEL ECONOMY. Using correct driving habits, a well-maintained vehicle that is designed with fuel-saving technology and high quality fuel that aids better combustion efficiency, one can easily save on fuel.


Here are a few practical tips to gain extra fuel mileage:

1. Plan your journey. Avoid congested roads that are under construction.
2. Change your driving habits. Leave early to avoid traveling during peak hours. Also, combine small trips and errands. Your car burns 20% more fuel every time you start your engine cold.
3. Gas up wisely. Buy gasoline during the coolest time of the day and use only clean and high quality fuels.
4. Get rid of all extra weight. Extra weight reduces mileage especially when driving inclines. Your car’s mileage reduces by 2% for every 100 pounds.
5. Accelerate with care. Avoid jack-rabbit starts and avoid sudden, heavy braking. Rapid speeding and sudden braking decrease fuel efficiency by 5% in city driving.
6. Shift gears sensibly. On hills, shift up as soon as you can without lugging the engine.
7. Pick a lane and stay on it. Frequent changing of lanes is unsafe and burns more fuel.
8. Observe proper maintenance. Regularly tune up your car to ensure best performance. A clogged up air filter can waste one mile per gallon. Dirty oil can cause friction and can rob you of gasoline mileage.
9. Check your tires. Keep your tires properly inflated. Under-inflated tires are dangerous and require the engine to produce more power to drive the vehicle. Each under-inflated tire causes a 1% increase in fuel consumption.
10. Park your car properly. Park your car under the shade of a building or a tree whenever possible.

For more information, visit www.hondaphil.com.



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From left: Steven Tan, VP for Marketing and Sales, FGP; Laarni Lozada, 1000thFiesta customer; Paolo Borromeo Dealer Principal of Ford Alabang and Dino Obias, AVP for Marketing, FGP.

MANILA, Philippines, 1 March, 2011 – The hype around the all-new Ford Fiesta in the Philippines has been nothing short of remarkable -- and since its launch continues to attract an increasing number of new-to-Ford customers, including Ms. Laarni Lozada who purchased the 1000thFord Fiesta.

“I wasn’t planning on buying the Ford Fiesta, but as soon as I saw one in the South Mall display and test drove it, I was sold,” explained Lozada. “The Ford Fiesta handles very well for a car in its class and with all of its features; it really is value for your money.”

“I found it to be very efficient for city driving, especially since I live in Las PiƱas. I was amazed by its Bluetooth Voice Control technology and safety features like Dual Airbags and Boron Steel reinforcements,” she added.

Ford Fiesta’s stylish design and smart technology have truly reset Filipinos’ mindset on small cars. Loaded with technologically advanced features and an engaging interior, Fiesta introduces many class-firsts into the sub-compact category in the Philippines.

“The Fiesta’s best-in-class offering – including its unique kinetic design, exceptional safety features, superior fuel efficiency, and cool and smart technologies – has really struck a chord with Filipino consumers,” said Steven Tan, VP for Marketing and Sales, FGP.

“The Fiesta has gotten off to an exceptional start here in the Philippines, and we are confident about surpassing expectations this year,” said Tan.



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