zero2sixty

Toyota Motor Philippines Corporation, the country’s leading automotive company, unveiled the country’s first-ever hybrid car on June 19, 2009 at the Rockwell Tent in Makati City. The Prius is the world’s the pioneer in hybrid technology, able to run on both conventional 1.8-liter engine and electric motor that work in tandem to provide superb fuel-efficiency, low emissions, acceleration, and quietness. “For us at Toyota, being the industry leader means more than simply being Number One in Sales. It also means leading in SOCIAL RESPONSIBILITY and PIONEERING TECHNOLOGY. And indeed, for us and the 1.2 million owners all over the world, the Prius is not just a green car. It is a symbol, a by-word, of all positive contribution for the environment, no matter how big or small,” expressed Hirohi Ito, TMP President.

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