zero2sixty

MANILA, Philippines. Iseway Motors Philippines, Inc.,(IMPI) the sole and authorized distributor of Chery Automobiles in the country is all set for its 3rd dealer conference this coming October 3.

“It is all systems go,” said Tito Yupangco, Dealer Network Manager of Iseway. “We are making many changes in our operations and are seeking further improvements in the business,” Mr. Yupangco continues.

Iseway sold some 2,000 vehicles since business started in 2007. The bulk of vehicle sales was for the award-winning mini-car the Chery QQ. But it also sold over 200 of the Tiggo SUV in both the 1.6L and 2.0L trim.

“Our dealers are expecting a lot from this dealer conference, since we were hit hard by the global financial crisis and resulting recession in the Philippines,” states Mr. Yupangco. “We have done several steps before this conference including a series of pre-meetings with the dealers just to make sure that we covered all the bases. We are planning for a strong showing in 2010 and our intention is to re-study the whole operations in the light of new development in Chery China.”

Chery China has recently extended its assembly operations ASEAN-member countries like Thailand and Indonesia. It already has distributorships in Vietnam and Malaysia and the Philippines is seen as a hub for further expansion in the region.

According to Andrew Chan, director of Iseway Motors, Chery China is becoming more aggressive especially in the left hand drive markets. “Its recent expansion into Taiwan as well as increasing product efficiencies inside their domestic market proved to be good for the company since to minimize the effect of the global recession.”

The dealer conference will also be the venue where Iseway Motors will introduce an organizational revamp that will infuse new thinking in the organization. The new management team is composed of executive and managers hired from top Japanese automobile companies.

Chery dealers from Metro Manila and the provinces have given 100% support and attendance to this dealer conference which will be held in Dusit Hotel. October 3 was a date deliberately chosen since it is a most auspicious event for the Chinese community as it coincides with the Mid-Autumn Festival, more popularly known as the Mooncake Festival.

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