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(Lexus Manila Inc. vice chairman Alfred V. Ty welcomes the guests during the Lexus Anniversary Dinner in Makati Shangri-La last January 14, 2010.)

Lexus Manila, Inc. marks its first year of doing business in the Philippine luxury automotive scene this month. Since its brand debut in January 2009, it did not take long for Lexus Manila to make good on Lexus global reputation for production quality and customer satisfaction.

During its first year, Lexus Manila has responded to market trends by offering its customer a fresh option of luxury car line-up. With the opening of its world-class showroom at the heart of Fort Bonifacio Global City last year, Lexus also launched its initial line-up composed of the flagship sedan LS460, ES350, GS460, IS300, and full-size SUV LX570. This was immediately followed by the March introduction of the global best-selling Lexus cross over SUV RX350, and the sporty convertible IS300c in September. By year end, 172 satisfied Lexus customers can attest to the understated elegance of its products and the warm hospitality of its associates. Lexus garnered 13 percent share of the market, quickly climbing to the fourth position.

As a way of showing appreciation to its clients, Lexus Manila celebrated its first anniversary by holding an intimate Lexus Owners Night last January 14 at Makati Shangri-La Plaza. Customers, composed of experts in various fields and leaders of different companies, were treated to an encouraging 2010 Economic Briefing by Dr. Ramon M. Quesada, Executive Director of the Business Economic Club. The program ended with helpful Feng Shui insights from certified expert Ms. Marites Allen, also the President and CEO of World Feng Shui (WOFS) Philippines. Wittingly hosted by TV personality David Celdran and serenaded by the wonderful music of saxophonist Rex Galvez, over 60 guests truly felt exclusively at home with Lexus Manila.

Following the success of the global Lexus Brand for over 2 decades, Lexus Manila has had an amazing ride and great success during its first year in the Philippines. “2010 poses a lot of opportunity for growth, change and hope. ” expressed Danny Isla, Lexus Manila, Inc. President.

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