Launch of the Volvo V60 and Volvo V40 boosts Volvo Car Corporation's
growth towards 200,000 cars in China
Volvo Car Corporation is one of the fastest growing luxury
car brands in China - and the journey towards selling 200,000 cars per year in
the world's most dynamic car market continues in 2012. "The introduction
of the Volvo V60 and the all-new Volvo V40 will help us maintain the desired
growth momentum," says Freeman Shen, Senior Vice President Volvo Car China
Operations.
Last year Volvo Car Corporation sold over 47,000 cars in
China, an increase of more than 55 percent compared with 2010. At the Beijing
Auto Show, Volvo Car Corporation presents two valuable additions to the
company's model line-up.
Combining luxury, fun
and functionality
The Volvo V60 is a luxurious, sporty and exciting-to-drive
Sports Activity Vehicle for customers who understand and appreciate both fun
and functionality.
"In addition to a great driving experience the Volvo V60
offers the owner rational functionality, the opportunity to enjoy life together
with friends and family. It is a perfect choice for true car enthusiasts,"
says Freeman Shen. He adds: "The all-new Volvo V40 is a premium hatchback
that offers the same virtues as the V60 - in a slightly more compact package.
It has an outstanding, beautiful design and it is charged with sophisticated
features you normally have to buy a large car to get."
Second home market
China is Volvo Car Corporation's second home market. The
company's full-fledged business operations in Shanghai include product
development, design, purchasing and staff support functions.
"We are also expanding our retailer network and our
industrial system to provide a growing number of Chinese buyers with
Scandinavian luxury cars, accompanied by first-class service and hospitality.
Our recruitment continues with more talented people joining us. Currently we have
close to 800 employees working for Volvo Car Corporation in China." says
Freeman Shen.
A Volvo manufacturing plant in Chengdu is the next step in
Volvo Car Corporation's ambitious industrial strategy. This new plant will be
up and running in the second half of 2013 and will have a production capacity
of more than 100,000 cars per year.
"Our co-operation with New York Knicks' rising
basketball star Jeremy Lin is another milestone in the continuous strengthening
of our brand position in China. As our new Brand Ambassador, Jeremy Lin will
participate in corporate and marketing activities. He will also appear in
advertising," concludes Freeman Shen.
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Ford prepares challengers of the Jollibee
Drive-Thru Cross-Country Challenge with award-winning road safety seminar
MANILA, Philippines, May 2012 – As part of its
commitment to promoting safe, smart and fuel efficient driving in the
Philippines, Ford recently conducted a Driving Skills for Life (DSFL) seminar
for the twenty challengers participating in the Jollibee Drive-Thru Cross-Country
Challenge.
In partnership with Ford, Jollibee launched
its nationwide Drive-Thru Cross-Country Challenge where ten teams of two are
tasked to drive across the Philippines and make their way to as many of the
designated Jollibee Drive-Thru stores for a total of 10 days onboard the
popular Ford Fiesta 1.6L Sport Plus hatchback. With a mix of driving and fun
challenges, the teams will accumulate a total of 40,000 kilometers over the ten
day program.
To prepare the challengers, Ford’s DSFL
program highlighted safe, smart and fuel-efficient driving techniques to help
the finalists anticipate road conditions, stay safe on the road and save fuel
on the way.
“Road safety is very close to our business. We
are not only committed to providing our customers with vehicles that feature
the latest safety features and smart technologies like the best-selling Ford
Fiesta, but with our DSFL training, we also hope to enhance their knowledge and
help make them drive better, safer, and with more awareness of other vehicles
on the road,” said Anika Salceda-Wycoco, assistant vice president for Communications,
Ford Group Philippines.
Anticipating Traffic Conditions, Preventing Road
Accidents
The latest DSFL seminar, specifically tailored
for the Jollibee Drive-Thru Challenge teams, tackled road safety awareness, important
safety tips and fuel efficient driving techniques. The DSFL hands-on training
using the Ford Fiesta Sport Plus included steering exercises, tight maneuvering
courses and breaking exercises, allowing the participants to properly acquaint themselves
with the vehicles prior to the actual challenge.
“The Jollibee Drive-Thru Challenge teams will
face multiple road conditions and obstacles on their journey across the
Philippines. With our DSFL seminar, we hope to equip them with the right road
safety information and skills to keep them safe on the road,” said JP Tuason,
DSFL instructor and president of Tuason Racing School.
Thrilling Driving Challenge Awaits
The challengers were not only excited about
the Jollibee Drive-Thru Challenge but were also pleased with the road safety
information and techniques shared during the DSFL seminar held in Ford’s Sta.
Rosa offices.
“I’m definitely looking forward to this
challenge. I love cars and spending ten days with the Fiesta is more than
enough pleasant experience for me. The seminar is also useful as it is not just
about winning but also staying safe on the road,” shares motoring writer
Ulysses Ang.
“Having known one another for seven years, our
advantage is that we know each other’s strengths and weaknesses. The seminar
was very helpful in preparing us for possible dangers on the road,” shares good
friends Anthony Gaas and Niño Duran.
The winning team of the Jollibee Drive-Thru
Cross-Country Challenge will receive a PhP1 million cash prize and two Ford
Fiesta 1.4L AT Trend hatchbacks.
Since 2005, Ford Philippines’ road safety
program has had more than 20,000 participants and was re-launched in 2008 under
Ford’s global DSFL program. The company has an ongoing partnership with the
Tuason Racing School (TRS) to help raise awareness on safe driving practices,
and has conducted sessions with a wide variety of audience – provided to all,
free-of-charge.
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