Honda Cars Philippines, Inc. recently staged a 4-day exhibition during the 3rd Philippine International Motor Show (PIMS) at the World Trade Center. Having ‘Blue Skies for our Children’ as theme, the exhibit shared Honda’s fervent commitment to preserve the environment.

Honda has taken conservation measures as early as 1960s, long before environmental challenges have gone critically evident. In 1966, Honda Motor Co., Ltd. Founder, Soichiro Honda once said, “Leave blue skies for our children.” This has been Honda’s longstanding commitment for more than four decades now.

Carried out in a friendly and airy fashion, the display showed Honda’s ecologically sound technologies that remain true to its promise. It featured the latest in Honda’s roster of cars: the Honda City, Jazz, Civic, CR-V and Accord. All powered by the ingenious i-VTEC engine, Honda vehicles make the most out of every drop of fuel by adjusting valve timing and valve opening combination to pump in fuel as needed only. Apart from fuel efficiency, Honda vehicles are also engineered to release less harmful emissions. Honda is the only local manufacturer that reaches EURO 4 levels for ALL its model line-up, even if Philippine regulations only mandate EURO 2 compliance. EURO 4 standards translate to approximately 56% reduction in harmful emissions as compared to EURO 2 standards. To date, almost 82,000 Honda units with EURO 4 levels have already been sold and ply Philippine roads.

Lessons learned from the CVCC (Compound Vortex Controlled Combustion) engine technology, the first engine to meet the almost then impossible emission standards of the 1970 U.S. Clean Air Act, have paved the way in the development of Honda’s new products and technologies which set the standard in mobility and environmental conservation.



In improving fuel efficiency and reducing carbon footprint, Honda recognizes hybrid as the most practical technology at the moment. Honda’s original Insight introduced in 1999 was the first gasoline-electric car sold in the U.S. Using Integrated Motor Assist (IMA) technology, the gasoline engine serves as the main power source of the vehicle while the electric motor provides additional power as needed. Thereafter, other gasoline-electric powered models soon emerged like the Civic Hybrid and Accord Hybrid. Last year, Honda introduced the all-new Insight. Boasting excellent fuel economy at an affordable price, the Insight is designed to pass on hybrid technology to the mass market. A year after, the CR-Z model was launched in Japan. Equipped with 1.5 li i-VTEC engine, IMA technology and the world’s first 6-speed manual transmission in a hybrid, the CR-Z is a sports coupe that promises a responsive and enjoyable driving experience with the fuel efficiency of a hybrid. As of May 2010, Honda has cumulative global hybrid sales of 500,000 units.

In exploring alternative power sources, Honda has introduced models that use natural gas, ethanol and hydrogen. Honda’s FCX Clarity is a fuel cell electric vehicle that runs on hydrogen. In the fuel cell, hydrogen is combined with oxygen to produce electricity. FCX Clarity has ZERO carbon dioxide emission and that its only emission is potable water. What makes this technology even better is that its fuel efficiency is up to 3x that of a gasoline-powered vehicle and 2x that of a gasoline-electric powered vehicle.

As the challenging spirit lives on, Honda continues to bring in new insights in the field of mobility. Honda presented the development of U3-X during PIMS. U3-X is a new generation of personal mobility device that makes movement as easy and as natural as walking. It uses the same balance technology of ASIMO to maintain its upright position. It is capable of moving in every direction without having the need to turn the device. To achieve this, U3-X employ’s the world’s first omni-directional driving wheel system (Honda Omni Traction Drive System) which utilizes a larger, forward and backward moving inner wheel and a series of smaller sideways moving outer wheels. Meanwhile, diagonal movement is achieved when both forward and sideways moving wheels operate in tandem.

Weighing roughly 22 pounds, this lightweight and compact device has a foldable seat and retractable footrests for easy handling. In making the device both user and pedestrian-friendly, the structure of U3-X puts the rider at approximately the same eye-level as other people, just like when you are walking.

Its lithium-ion battery pack provides up to one-hour of power. Its battery can be recharged by simply plugging the device to a conventional 120-volt power outlet.

The possibilities are endless if you believe in the power of dreams. Naturally gifted with inquisitive minds and challenging spirit, Honda will never stop searching for technological breakthroughs to achieve sustainable mobility. Honda will tirelessly turn creative ideas into reality for our children to enjoy clear, blue skies.



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Toyota Motor Philippines (TMP) is set to unveil the New Corolla Altis line-up at the 3rd Philippine International Motor Show on August 19-22 at World Trade Center, Pasay City. Enhanced with a sporty and elegant fascia that complements its superior technology and refined driving performance, the New Corolla Altis will be available in the market in September.

The New Corolla Altis inherits the solid and bold design embedded in the Corolla DNA. It incorporates a sophisticated and aggressive design that embodies class-above overall quality. Its refreshed exterior sports significant improvements in terms of style such as smoked headlamps, front bumper with fog lamps and a bar type front grille with mesh. On the side, it features sharply shaved surfaces accentuated by its smoked rear combination lamps, side spoilers, and sporty 5-spoke 16” alloy wheels.



On the inside, the cabin is redesigned to fit in a new dark gray upper interior color that creates a refined atmosphere for the passengers the moment they open the door. To enhance overall driving experience, a host of innovative instruments are included such as optitron meters, integrated 2DIN In-Dash 1CD/mp3 with 6 speakers with auxiliary input and automatic climate control with digital push type control panel with clean air filter. Superior cabin comfort is achieved with the 5 optimally sized seats for driver and passengers, with power adjust function for the 2.0L variant.

In terms of performance, the Corolla Altis boasts of a Dual VVT-I , 4 Cylinder In line DOHC, 16 Valve for all variants. However, the 2.0L variant is alsp equipped with Acoustic Control Induction System (ACIS) that allows for more air intake for better fuel combustion. This cutting-edge technology allows for an optimal balance of power, fuel efficiency, as well as environmental performance as it reduces harmful emissions. The 2.0L variant yields a maximum output of 145hp at 6,200rpm and maximum torque of 187Nm at 3,600rpm while the 1.6L variants produce 122ps at 6,000 rpm and maximum torque of 154Nm at 5,200 rpm.

Toyota elevates the playing field with the adoption of the Super Continuously Variable Transmission-intelligent (Super CVT-i) system on 2.0L variant, which enables smooth acceleration while achieving maximum fuel efficiency. In addition, it is also equipped with a newly designed paddle shifting structure that offers seamless shifting and reduced noise and vibrations. On the other hand, the Corolla Altis is also available in 1.6L variants with a 6-speed manual transmission to cater to needs of customers who prefer a different driving experience.

To ensure driver and passenger safety, the New Corolla Altis is also equipped with active safety and security features such as a Global Outstanding Assessment (GOA) body, Whiplash lessening seats and dual SRS airbags.

The New Corolla Altis is available in six colors: Super White II, Silver Metallic, Medium Silver, Pearl White, Black Mica, and Beige Metallic. The line-up is offered at P1,135,000 for the 2.0V A/T variant (P1,150,000 for White Pearl color), P955,000 for the 1.6V A/T variant (P970,000 for White Pearl color), P894,000 for the 1.6G A/T variant, P858,000 for the 1.6G M/T variant, and P804,000 for the 1.6E M/T variant.

For more information on the New Corolla Altis, log on to www.toyota.com.ph, contact our Customer Assistance Center at 819 2912 or visit any of the 27 authorized Toyota dealers nationwide.



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Nissan Motor Philippines, Inc. (NMPI) is all set to launch the latest addition to its vehicle line-up at the opening of the 3rd Philippine International Motor Show on August 19 at the World Trade Center.

Dubbed as a superior sedan, the company’s new flagship model is poised to raise the bar on power and sophistication, as it reflects a different dimension of hospitality, superb comfort and quiet, roomy interior. With its modern styling and thoughtful appointments for the passengers, NMPI’s newest offering has been designed and engineered to provide lasting value in a luxury sedan.

This is the third new vehicle launched by NMPI in 2010, following the launch of the all-new Nissan X-Trail CVT and Nissan Sentra 200 earlier this year, and marking the next step in the company’s expansion into this fast growing market.

“When we decided to launch our third vehicle, we wanted to take advantage of the growing luxury segment,” NMPI President and CEO Allen Chen said. “We are confident that the customers' expectations and demands of a luxury vehicle match what this superior sedan provides. Our primary objective in introducing this new vehicle is to offer the Filipino motorists the best choice in its class.”

Boasting of world-class technology, the vehicle is currently making waves at the international scene. In Thailand, the vehicle achieved top ranking in terms of sales in its very competitive segment market. It was also voted one of the “Top 10 cars of 2008” by a local free newspaper. The premium sedan also received the “Best World Premier” award in China when it made its debut.

NMPI believes the vehicle will replicate its international success once it hits the Philippine streets, especially because of its elegant interior, stylish and attractive body proportions and powerful yet comfortable driving performance that distinguish this luxury sedan from others in its segment.

Its meticulously executed exterior design presents a modern, artistic form, defined by its bold yet elegant character line. Inside, passengers will literally experience the lap of luxury, combining relaxation that soothes both mind and body and hospitality befitting a modern living room.

Ingenuity is translated under the hood – the vehicle boasts of superior power from the famed VQ engine series which has been recognized as one of the “Ten Best Engines” by Ward's Auto World magazine for 13 years in a row. With luxury comes unparalleled power, as the vehicle is also built with the XTronic Continuously instantaneous response leading to superb fuel efficiency, as well as eliminates gear changing, letting the engine maintain optimum torque.

Catch Nissan’s all-new superior sedan at the Philippine International Motor Show from August 19 to 22 at the World Trade Center. Visit the NMPI’s booth and witness its strengthened vehicle portfolio, which includes the bigger, bolder and better Nissan Sentra 200 and the no-limits Nissan X-Trail CVT.



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Honda Cars Philippines, Inc. (HCPI) recently named the winning CR-V shots at the opening of its photo exhibit in Alabang Town Center.

Honda, in cooperation with Canon Marketing Philippines, organized an automotive photography workshop among Club EOS members for better appreciation of car design and styling. Under the guidance of master photographer John Chua, participants learned key techniques in capturing the car’s most complementing lines and over-all premium finish.

The 2010 Honda CR-V was the chosen subject of the workshop. With its new front grille design, refreshed bumpers, modern alloy wheel designs and clear-cut lines, the photography workshop aimed to creatively capture the more refined yet tougher look of the CR-V.

More than just styling, the CR-V is environment-friendly too. The CR-V, just line any other Honda models, has cleaner exhaust emissions that meet the stringent EURO 4 levels, even if Philippine regulations only require EURO 2.

To bring out these key strengths of the CR-V, Honda challenged the participants to creatively work on the themes ‘Sophistication and Refinement’ and ‘In Harmony with Nature.’

The photograph that best captured the CR-V’s urbane styling was shot by Mr. Aris Satorre. “The Mediterranean-inspired backdrop blended well with the CR-V’s stylish color, Urban Titanium. I also highlighted the contour of the vehicle and matched it with the lines of the surroundings.” said Mr. Satorre.“ When asked about his inspirations in photography, he replied “I put my heart and full effort every time I am taking photographs. My faith and my whole family inspire me in capturing the best shots of my life.”

Meanwhile, Mr. Tynn Daez bested the entries under the environment theme. He took a photo of the CR-V in a rustic setting, surrounded by lush trees and horses enjoying the fresh green grass.

“When we first organized this car photography workshop, we just wanted to unleash another type of photography, other than landscapes and portraits. We thought of having this specialized type of workshop for viewing pleasure of car designs. But eventually, we realized that this was more than a workshop. More than fueling one’s passion in photography and cars, this activity has led to new insights, friendship and inspiration to master one’s craft.” said Mr. Hiroshi Shimizu, President and General Manager of HCPI.

The CR-V photo exhibit will soon hit Honda’s 27 dealerships nationwide. For updates on display schedule, please visit www.hondaphil.com.



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The Honda Jazz bagged the Consumer’s Choice Award during the 6th Annual C! Awards held recently at One Esplanade, Pasay City.

From March to July, C! Magazine opened an online search for the public’s vehicle of choice. After tallying all valid entries, the Honda Jazz bested 75 other models vying for the recognition.

“We are very grateful for the trust and confidence that the public has given to the Honda Jazz. We share this award to our dear customers and supporters. This further inspires us to continue providing only the best value in our products and services. “ said Mr. Voltaire Gonzales, Vehicle Sales and Corporate Communications Head of Honda Cars Philippines, Inc.

Leading the premium hatchback category in the market, the Honda Jazz features dynamic styling, spacious interiors, versatile utility and remarkable fuel economy. It comes packed with advanced and exhilarating features to deliver pure excitement to one’s driving experience. Without a doubt, the Honda Jazz is one small car that is not ‘small’ in terms of space, features, performance, styling, packaging and most importantly, the FUN factor.

Experience for yourself why the Honda Jazz is the consumers’ vehicle of choice. Visit any of 27 dealerships nationwide. Remember to try before you buy. Be smart!



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