zero2sixty

From left: Steven Tan, VP for Marketing and Sales, FGP; Laarni Lozada, 1000thFiesta customer; Paolo Borromeo Dealer Principal of Ford Alabang and Dino Obias, AVP for Marketing, FGP.

MANILA, Philippines, 1 March, 2011 – The hype around the all-new Ford Fiesta in the Philippines has been nothing short of remarkable -- and since its launch continues to attract an increasing number of new-to-Ford customers, including Ms. Laarni Lozada who purchased the 1000thFord Fiesta.

“I wasn’t planning on buying the Ford Fiesta, but as soon as I saw one in the South Mall display and test drove it, I was sold,” explained Lozada. “The Ford Fiesta handles very well for a car in its class and with all of its features; it really is value for your money.”

“I found it to be very efficient for city driving, especially since I live in Las Piñas. I was amazed by its Bluetooth Voice Control technology and safety features like Dual Airbags and Boron Steel reinforcements,” she added.

Ford Fiesta’s stylish design and smart technology have truly reset Filipinos’ mindset on small cars. Loaded with technologically advanced features and an engaging interior, Fiesta introduces many class-firsts into the sub-compact category in the Philippines.

“The Fiesta’s best-in-class offering – including its unique kinetic design, exceptional safety features, superior fuel efficiency, and cool and smart technologies – has really struck a chord with Filipino consumers,” said Steven Tan, VP for Marketing and Sales, FGP.

“The Fiesta has gotten off to an exceptional start here in the Philippines, and we are confident about surpassing expectations this year,” said Tan.

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