zero2sixty

Honda Cars Philippines Inc. announced 71.5% sales growth for its Honda City during the first half of year 2009. According to the report released by the Chamber of Automotive Manufacturers of the Philippines (CAMPI), total City sales from January to June reached 4,393 units, a significant increase from last year’s sales of 2,561 units. Out of the total 8,683 units Honda sold for the year, 51% are City models.

With City sales averaging to 3,400 units per year, the 4,000 unit sales mark just for the first half of this year indicated a new milestone for the City.

Essential in attaining such feat was the entry of the 3rd generation City in January. With cutting-edge styling and technologies, the City has indeed reshaped the industry standards for its class. It simply changes the rules on how subcompacts should be like.

If you log on to www.citychangetherules.com, the first thing that you notice is the innovatively aggressive look of the City. As the renowned contemporary graphic designer, April Greiman would say, “Design must seduce, shape, and perhaps more importantly, evoke emotional response.” The design team of the Honda City definitely had this idea whether they knew April Greiman or not. The Honda City has a masculine and dynamic look that acquired inspiration from an ‘arrowshot’ design. The sharp front mask is formed by a continuous design motif running from grille to headlights. The exterior of the City reflects a tense look and dynamic energy of a drawn bow ready to fire. The higher belt line promises a roomier interior. The City’s aerodynamic curves tell of structural design that does not cut into the space, comfort, or luxury of the interior. The wonders of modern engineering just never cease.

Step inside the interior and it delivers what the exterior hints at all along. The promise of the City, no pun intended, does not disappoint. The height adjustable driver seat provides better visibility and driving comfort. It also has a fuel consumption meter that indicates instantaneous and average readout, including estimated drivable distance before refueling. Every detail considered to generate just the right heat. Even the steering wheel has a tilt and telescopic adjustable option to give the best angle and optimize the driving experience. Its bigger cabin interior provides sheer ride comfort to passengers. You will be surprised how the leg and headroom have improved.

Honda has added other features to spice up the total package. The City provides high sound quality with its Flex Audio System that is specially designed for digital media. It can operate an iPod, MP3 player or any USB memory device.

The City’s design is more than aesthetically pleasing. With safety in mind, the Honda team has made sure to deliver the most value for one’s buck. Its safety features include an ABS (Anti-lock Braking System), EBD with BA (Electronic Brake Force Distribution with Brake Assist) and dual SRS airbags (except for 1.3 A). Honda is also taking into consideration its impact on the environment. The City, just like any other Honda models, has achieved EURO 4 levels which go beyond what Philippine regulations require.

Get behind the wheel and let the class-leading City seduce you. Visit any of the 26 Honda dealerships located nationwide and schedule a testdrive. For more details, you may log on to www.hondaphil.com.

|